Dick's Sporting Goods

As our tour for Dicks’ Sporting Goods heads into it’s final turn, we wanted to share some images captured from our recent activation in Philadelphia.

As part of their Be Untouchable campaign, Dick’s launched a nationwide tour for youth athletes. With a fully branded, fully customized event space from a 20′ shipping container that included a 2nd floor terrace, Dick’s showcased new products for those involved with youth athletics. It was a brand immersion experience that has attracted crowds from coast to coast. The favorite of kids was the glove steamer, allowing baseball players to break in their new gloves in a few minutes, as if they’ve been using it for months.

The tour started in February and continues through May. Make sure to keep an eye out for it in a city near you.

We’re proud to partner with RetailComm on this project.