our work

BeautyKind

Mobile Marketing Tour
Flickr API error: Invalid API Key (Key has invalid format)

BeautyKind

A new kind of online retailer that allows you to buy the brands you love and discover new favorites, all while supporting the cause of your choice. BeautyKind features a collection of prestige beauty products including some of the best brands in makeup, skincare, fragrances, body care, hair, and nail products. Where it’s different is that BeautyKind allows you to direct 5% of your product purchase price to the cause of your choice, whether it’s a national charity or one in your local community. The choice is yours. BeautyKind’s unique Rewards Program gives back to customers who share this exciting new way to buy beauty. Friends you invite get $25 off their first purchase, and you get $25 when they first buy. And when your friends buy, not only will more be raised for causes, but you’ll also accrue Beauty Points, which you can redeem for products.

The Build

For BeautyKind’s college tour, we used a 20’ Suite. Their container was outfitted with beautician chairs, mirrors, and plenty of products to sample. BeautyKind also provided makeovers, manicures, pedicures, and had online portals for visitors to purchase their favorite products. The purpose-built suite had a full upper deck and wing walls and was painted a royal purple to really make the BeautyKind brand come to life.

The Tour

A college campus was the perfect spot for the BeautyKind team to develop relationships with students. BeautyKind really tapped into the millennial student body by playing current radio hits to attract students on their way to classes or just leaving their lectures. The services BeautyKind offered were perfect for the on-the-go mode – 10-minute manicures and makeovers.

The Takeaway

One of the coolest aspects of the BeautyKind set-up at Clemson was the social media interaction. As students wrapped up their beauty treatments, they were able to upload a photo of their BeautyKind experience to Instagram using the hashtag #beautykindclemson. But, those photos didn’t just stay in cyberspace. BeautyKind had an on-site printer that allowed students to walk away with a physical copy of the photo they just posted on Instagram.