our work

ACC Social Lounge

, ,

Football Hospitality
Flickr API error: Invalid API Key (Key has invalid format)

The Atlantic Coast Conference made its way to Uptown Charlotte this weekend to host The Clemson Tigers and The UNC Tarheels in a head-to-head battle for ACC Champion!

Partnered with ACC Digital, Boxman Studios deployed an interactive digital exhibit to engage fans exploring and tailgating along Mint Street. The activation, ACC Social Lounge Presented by Havoline, featured:

Fan contests with ACC gaming apps, ACC QB Challenge, and ACC Trivia

Photos with the ACC Championship trophy

Opportunity to record a supportive message to your team

Mascot and ACC Legend appearances

Giveaways like hats, lanyards, and drink koozies

For the fourth year, ACC Digital leased a 20’ suite with roof deck, stairs, and railing. The branding, signage, and personalization made this event really stand out against the rows of tents set up around the stadium. Packed with fans from both sides of the tracks, the ACC Social Lounge was a huge success, and we’d like to give a big ‘ol thank you to ACC Digital for working with us for another year on this great activation!