While it seems like the whole world is going digital and everything can be done online, there still exists a space for brand interaction, experiential marketing and good old-fashioned human connection. It’s the world of trade shows, and they continue to hold importance in today’s diverse business environment. Many companies plan their trade show presence […]

When it comes to sports, there’s no question about the main event. There’s radiating energy around Tiger at the last hole, and the sight of Peyton making the final pass to the end-zone electrifies the crowd. Sports aren’t just the game; they’re a lifestyle. How can brands on the sidelines take part in it all? […]

Mobile Restaurant Shipping containers give restaurants something they never had before, a building they can move. Typically, when someone wants to start a new restaurant or change locations, the owner would need to find a new location to either lease or buy the new space. Then, they invest thousands in renovating the space and customizing […]

This post was originally published on 12/9/2013. Due to its popularity, it was updated with new information on 7/11/2018. Pops up shops are temporary retail stores.  They have the unique ability to invigorate the energy around a brand, a product, a retail destination, or a special date. When they’re managed well, and designed for the […]

This post was originally published on 8/24/2014. Due to its popularity, it was updated with new information on 3/14/2018. If you’ve found this blog, chances are you’re researching the process for buying a modified shipping container. This isn’t the first article you’ve read about shipping container architecture (or maybe it is), so you probably already […]

Spread your Message, Before they Enter the Tradeshow or Expo Hyundai at SEMA When you attend the largest tradeshows in the world, it can be difficult to stand out. To make a splash, Hyundai tooted their horn for guests, outside of the Las Vegas Convention Center. This achieved two goals. First, Hyundai was able to […]

In case you missed it, Netflix just pulled off one of the greatest experiential marketing campaigns of the year. On October 5th, over 200 existing coffee shops transformed into a very familiar one for Gilmore Girls fans – Luke’s Diner. To honor the 16th anniversary of the series premiere (and the highly-anticipated series revival), Netflix […]

Ever since the Playmaker’s Club activation debuted in 2013, many of our clients have been asking how they can get a piece of the action. Today is the day! One of our most iconic structures is now officially available to lease! Our latest rental asset, the VIP Plaza is not only substantial in size and […]

What is most important to agency account executives when planning events or tradeshows for clients? Customer service? Creativity? References? All of these answers are correct on some level, but ultimately, AEs need to know what’s on the price tag. And every day, vendors sink or swim based on the agency’s comfort level with that number. […]

The holiday season is right around the corner. Before you know it, the first jingle-bell-filled TV commercial will be airing and peppermint-flavored beverages will be in every coffee shop. So, now is a great time to think about your holiday retail endeavors. A viable option for many retailers during the holiday season is short-term on-demand […]