Marketing & Advertising Category Archive

Play Ball: Modular Construction a Winner with Baseball Stadiums

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While it’s still winter across the country, pitchers and catchers report for spring training in early February, a reminder that baseball season and warmer weather are just around the corner. As the players fine tune their skills in temperate climates, stadium operations managers back home are working on ways to perfect their part of the […]

2020 Experiential Marketing Trends

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The year is 2010. Apple has just released the iPad, Justin Bieber is at the top of the music charts, and “Glee” is the hit T.V. show of the year. Like the ubiquitous ad campaign says, whatever you’re trying to do, there’s an app for that. Ten years later, the marketing world has thoroughly infiltrated […]

Project Spotlight: Mobile Marketing Unit for Firmenich

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Challenge In the past decade, countless companies have taken their businesses online, offering customers a streamlined and accessible shopping experience. Through the rapid growth of technology, e-commerce has continued to dominate; however, some products and services require an in-person experience to best understand their brand. Firmenich has been in the scent production business for more […]

Shipping Container Structure Trends for 2020

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As we sit on the cusp of 2020, it’s interesting to look back over the last decade and see how the container building industry has evolved. This time last year we reflected on what we thought some of the biggest shipping container business ideas would be for 2019. As we approach the new decade, what […]

How Brands Benefit from Election Activations

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When developing marketing and advertising campaigns, experts are looking to make authentic connections with their customers, communicate their value propositions, and motivate their audience to take action. One technique for building connections with an audience is to leverage special events or cultural changes to frame the brand in a certain light. These larger phenomena are […]

11 Psychology Secrets Behind Exceptional Experiential Marketing Activations

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We’ve heard it argued that an experience with a brand has three phases. To start, a person has a first-hand experience with a brand. Second, they purchase an offering from that brand. And finally, the customer shares their experience with the product or service with others. Experiential marketing is powerful beyond other channels because it gives […]

5 Examples of a Shipping Container Light Show

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This April, we introduced you to one of our newest technology partners, G-SMATT America, a really cool company from South Korea. They have developed a special architectural-grade glass that uses embedded LED lights to create a window product that works as transparent glass and multi-media light displays which can include photos, motion graphic, interactive games, […]

3 Ways the G-Tainer Transforms Your Exhibit

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We have some big news we’re excited to share! To continue our pursuit of innovation in the event industry, we’ve partnered with an outstanding company that will bring our event offerings to a completely new level!   G-SMATT (our new best friends) are the exclusive creator and provider of G-Glass. The industry-changing commercial grade glass is embedded with micro-LED […]

An Exhaustive Guide to Event Marketing with Shipping Containers

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Event Marketing is how we got our start. It’s been our bread and butter for over 10 years and now we want to share our knowledge with the world! Today is the starting point for this piece, but it is intended to be exhaustive. So, if there are questions you have about event marketing with […]

8 Experiential Activation Examples We Love

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Warner Brothers Blade Runner 2049 Experience About the Agency: Giant Spoon  Giant Spoon is an agency that was built to create culture, to find ways for brands to integrate seamlessly into the swirl of experiences that surround us. About the Activation: Years after Blade Runner’s first debut, Giant Spoon was tasked with creating an immersive […]