Big Presence, Small Footprint


Is bigger really better? Sometimes it’s easy to think that you need to go big or go home. But, when it comes to standing tall and owning your presence at an event, bigger does not always mean better. Here are a couple of tips for how to have a large presence without taking up a lot of physical space.

It’s about experience, not scale

Don’t be afraid to go small even if the main event is much bigger. Just because you’re at a playoff game where everything from the hype to the food is a grand gesture, doesn’t mean that you have to play the game that way. If you’re committed to growing and keeping your customer base, it’s a good idea to focus on the experience you are offering them, rather than trying to impress them with how big you can be. After all, it’s the experience that creates the memory.

Have fun with negative space

If you have a large footprint, but your tent or booth isn’t quite large enough, think about how you can use that extra space as an advantage. Bring some of your indoor elements out to create meeting and gathering spaces in your activation’s periphery. Once you embrace the open space, it can be incredibly easy to come up with creative solutions to your excessive space problem. If you use your space correctly, even the smallest activations can feel large.

Social media is your friend

It’s a no-brainer that social media is a key tool for marketing your business. Presenting your smaller modular structure as an experience is the first step – before, during, and after your event. The experience starts with engaging your customers in a unique way and on their terms. Use your size to your advantage. If you play your cards right, you won’t need a large structure to have a successful event. Use social media to build hype around an exclusive, limited-time-only event that will make people want to participate.

Your brand can make an impact with any activation, no matter the size. What’s most important is interacting with your audience to develop a memorable experience, utilizing active and negative space, and employing social media for a holistic and engaging event.