How Well Are You Selling School Spirit?
May 24, 2016
There’s no time like post-season bowl game time. For the college football scene, it’s a perfect time for brands and universities to turn some extra profit. But, if extra profit were easy, everyone would make it. Here are a few tips for doing just that.
Divide and conquer
What if you could take your school store somewhere other than campus? What if you had an on-demand pop-up store that sells your best merchandise directly to team supporters? Teams don’t stay in one place and neither do their supporters. Staying mobile is the key to reaching fans. And, once the bowl games are done and the champions crowned, bring your pop-up container back to your campus. Most universities are large enough and would benefit from an additional location for purchasing school merchandise. It’s an extension of your school store, but in a semi-permanent location.
School spirit is extra strong
If your team is lucky enough to make a bowl game appearance, fans will surely be highly engaged and ready for action. Tailgates will be epic and the experience itself will be unlike any other. This is a great opportunity for you to reach fans directly and bring your merchandise right to the stadium parking lot.
As with all large sporting events, there are rules and regulations that must be followed in order to participate as a vendor inside or outside the stadium. Check with local municipalities and event organizers to make sure you’re not operating outside of code. There’s also the issue of licensing. If you’re operating directly as a division of a university, chances are many licensing questions are already answered for you. Be sure to check with school officials on the terms and conditions of selling merchandise associated with your school’s brand. Many third-party vendors that set up shop around a tailgate are actually selling counterfeit products. The last thing you want is to be in violation of your university’s protocol for selling goods.
Our on-demand retail containers are easy to activate and can be customized to meet your specific needs.