What are the Limits of Shipping Containers for my Event?
February 26, 2013
People are exposed to as many as 5000 forms of branding and advertising every day. Most of us have learned to tune this out like we tune out the soft music in an elevator. It’s background noise. The brands trying to reach us have to step into the foreground. They have to figure out how to show us something we’ve never seen before – and that’s tough with the constant bombardment of ads we see! Shipping container architecture gives companies the chance to metaphorically throw ice water onto their audience; containers are capable of making a huge splash at your next experiential event.
There are practically No Limits to what a decommissioned shipping container can be transformed into for your events. And in our hands, we can do virtually anything.
The most remarkable feature of shipping container event displays is that they offer unlimited applications, design modifications, and style choices. A steel box is a steel box, but you’d be surprised at what we can make that box do. Ford, for instance, wanted a creative way to introduce its Focus Electric. They gave their audience the car in a big green box to underscore its efficiency and sustainability. Color is just one of many factors that can be customized. VIP lounges, electronics demo stations, restaurants, and much more can be the basis for the design of your container.
A shipping container is a box full of space and possibility. What is a client trying to accomplish? How can the space be used to achieve that goal? Do we need to take down a wall, weld two containers together, create more vertical space? The manipulation of the space and the structure are really the “how” of getting to where we need to be.
Lights, flat screen TVs, smartboards, Wi-Fi, games, coolers, air-conditioning, cooking stoves…you name it and shipping containers can be designed to fully accommodate it. If you need electronic elements to help meet your event and campaign goals, you will not have to run extension cords out of your display to the nearest outlet to power them up.
People won’t trip over extension cords. That’s one check in the Safety column. There are others, though, such as structural integrity. Shipping containers are designed and manufactured according to rigid specifications so they are physically safe to be in for staff and visitors. They also keep your collateral safe: weather and elements cannot get in and damage materials and electronics. Between show locations or show times, you simply lock up the container when the display is not in use.
What do you need to do to grab your audience? After an event, what will success look like? What do you need in order for those goals to be achieved? These questions guide the design and customization of shipping container displays, exhibits, and demos. You don’t have to compromise your objectives or what you really want to do to make them fit into a 20-foot container. While these steel boxes are rigid and strong, they are also incredibly flexible and will change to suit you.