On the Road Again: Transporting Your Shipping Container To Your Next Event
January 27, 2014
A few years ago, using shipping containers as a mobile brand activation was unique and innovative. Since then, their use has exploded. Revolutionary becomes standard, and we have to continually push the boundaries of what’s possible. At Boxman Studios, we constantly seek out, develop, and implement new technology, tools, and techniques to design, build, and transport our client’s shipping container activations. And while everyone looks at our final products as some of the coolest things around, oftentimes the features we’re most proud of go virtually unnoticed – and that’s fine by us.
New at Boxman Studios
Recently, we’ve come up with a new way to transport mobile activations using something called travel walls. For instance, we have mobile activations that are cut open with one side exposed. The flaw with this design is that it leaves one side open to the elements, which makes it impossible to haul the container – and the assets and collateral inside – down the road.
During transport, we have to be able to seal off these open areas to keep air, wind, rain, snow, bugs, and other elements out, while allowing for a quick removal once the activation arrives at the staging area. Previously, we used shrink-wrap to protect the asset, but that solution was far from ideal. While it did the job, it took too long to install, was expensive, and was only good for a single use.
As a result, we developed a reusable travel wall that typically goes into an open hole to seal up the activation during transport. These travel walls cut man-hours and costs because we can send it out with an activation over and over, and then pass these savings on to our customer. The walls are custom-made for each structure, can serve as an additional branding opportunity since they can be customized to match your brand, and at the location they simply fold up for easy, quick, and convenient storage in the “back of the house.”
Boxman Studios is never satisfied with the concept of ‘good enough.’ Being innovative today doesn’t mean much for tomorrow unless we constantly push ourselves to do more for our customers, to develop new techniques and applications, and seek out better solutions.