A Guide to Serving Up Music Festival Food


Participating in a music festival as a food vendor can be an overwhelming project to tackle. If you’re looking to grow your business, new-customer exposure is critical and a lot rides on their mobile experience. Here is a crash course in how to be successful at any outdoor music event.

Preparation is key

There are several things to consider before its go time: what permits are required from the city? What kind of insurance will you need to cover your unit, employees, and festival-goers? Most of this information can be found on the local government website where the festival will be held. Many city councils have plans in place for large festivals far in advance and will accept vendor applications six months prior to festival time. There are also several costs associated with participating, so staying on top of festival timelines will help you budget along the way.

What are you serving up?

Menu development is also something you don’t want to overlook. It is usually best to have a limited menu as it leads to a quick turnaround time. Unless you are serving a specialty product, offering a savory option and a sweet option could be worthwhile. Festival food is expected to be new and different. Unusual offerings will provide you with an edge over your competition. This could mean coming up with a brand new menu, or putting a twist on traditional fare. Be sure to have all necessary containers for your customers to easily use on the go.

Stay flexible

Staffing for the event can be tricky. You don’t want to waste resources by being overstaffed, but you certainly can’t risk being understaffed. Be flexible and develop a plan to adjust with the crowds. Having a few staff members on standby is a good tool to use for peak times throughout the day. Also, make sure your staff is peppy and excited to be at the event. Otherwise, people will pass right on by.

In general, the more prepared you are the better your experience will be. Make sure you employ basic marketing techniques to let customers know where you’ll be, be up to speed on any food and safety regulations, and have your equipment and team lined up beforehand.

For more information about food service at festivals, carnivals, and other outdoor events, contact a Boxman Studios representative.