This May, we had the privilege of working with Jay Advertising on the launch of the US Cellular Rewards Club tour. The tour will reach 14 cities including Knoxville, St. Louis and Milwaukee. The multi-city activation is an effort to promote US Cellular’s Reward Club program by offering its members the chance to recharge their devices inside of the venue, play video games on two 42” monitors, check out the latest technology offered on the US Cellular network, and even try out an interactive photo booth.
“We are delighted to partner with Jay on this project for US Cellular,” says David Campbell, Boxman Studios’ founder and CEO. “The concept of taking fully immersive experiences to the public is really coming into its own. This activation with US Cellular is a perfect example of how brands can interact with their audiences in an environmentally friendly way.”
The Rewards Club Tour runs through October, 2012. For more pictures, check out our US Cellular Flickr set.
Photos courtesy of Fran Wehner