Things just got really cool. Earlier this summer we were approached by experiential marketing agency Javelin, Inc., to help launch the Samsung Galaxy S III Experience across America. And earlier this month, we did. Boy, did we ever.
The 12-week, 8-city activation is part of Samsung’s worldwide launch of their latest best-selling smartphone, the Galaxy S III. The experience features eight fully-customized Boxman venues deployed to New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Washington DC, and Boston. The concurrent, multi-city activation in the unique venues gives Samsung customers the opportunity to interact with the innovative Galaxy S III, engage in fun activities that highlight the phone’s functionality, and even win prizes.
“It’s great to work with Javelin on this project for Samsung,” said David Campbell, Boxman Studios’ founder and CEO. “Our multi-city activation for the Galaxy S III is a great example of how brands can engage with their audiences virtually anywhere, in an environmentally responsible way.”
The Samsung Galaxy S III Tour runs through October, 2012. Click here for a complete photo set from our activation in Times Square.
Photos by Stanley Stevens