our work

Hyundai

Challenge

SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. The show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets. And this year, they drew more than 60,000 domestic and international buyers. That means, attendees must work very hard, to stand out from the flashy crowd. Luckily, we have just the thing!

Solution

Together with InnOcean, Boxman Studios is in our second year producing unforgettable experiences for Hyundai at the SEMA Show. While they take care of the showroom floor, we make a big impact, before attendees even walk through the door! Perfectly positioned by the sky walk that leads from the street to the convention center, vendors and auto aficionados alike couldn’t look away. Breaking from tradition, this year’s container had more branding, an intricate trussing system for sky-high signage, and a smooth-sided container. Utilizing an asset from our existing rental fleet, we met all their design and budget needs.

Result

The activation went off without a hitch! The shipping container drew an amazing amount of traffic from attendees walking into the show. Brand ambassadors were available to answer questions about Hyundai’s new models, and pique the interest of important automotive influencers. A huge thank you to Hyundai and InnOcean for allowing us to work on this project! We look forward to many more equally successful events in the future.