our work

adidas

Challenge

Kamp Grizzly and adidas had an idea for a one-of-a-kind shoe giveaway and watch part for the University of Kansas March Madness Elite 8 game. Using a socially driven contest, fans would enter their names into a raffle using hashtag #alphaBOUNCE. After their names were drawn, the winners would receive a direct message, directing them to run down to the outdoor watch party, to claim their prize.

Solution

To simulate the appearance of a smooth-sided container, we utilized our full-wrap option. Not only did this give the container 360-degree branding (including the roof for fans above our heads), but also provided a corrugate camouflage, and a very cool aesthetic.

This event is an excellent example our full and half-suite’s versatility and quick timelines. With only a few weeks’ notice, and a tentative schedule, we were able to provide Kamp Grizzly and adidas the perfect space to connect with their fans and bring a new level of experience to Kansas University’s March Madness.

Result

KU fans couldn’t be happier! They walked away in fresh sneakers, after spending some time watching the game, shooting hoops, having a frosty beverage, and spending time inside our 20’ suite.