Boxman Studios http://boxmanstudios.com Modified shipping containers for brand immersion, hospitality, events, trade shows, architecture and more. We design, develop and deploy. Mon, 26 Sep 2016 20:22:10 +0000 en-US hourly 1 A Battle Like No Other http://boxmanstudios.com/blog/industry-knowledge/a-battle-like-no-other/ http://boxmanstudios.com/blog/industry-knowledge/a-battle-like-no-other/#respond Thu, 15 Sep 2016 12:45:50 +0000 http://ded2535.inmotionhosting.com/~boxmanstudios/?p=3198 Last weekend reminded us why there’s no time quite like college football time. Bristol Motor Speedway was completely transformed into a spectacle unlike any other. The inaugural rivalry game between the Tennessee Volunteers and the Virginia Tech Hokies was one for the books. And we couldn’t help but notice how much the Speedway transformation reminded us of our day-to-day life here at Boxman.

The Transformation

19 days. That’s all the time crews had to bring to life a football field in the middle of a racetrack. Talk about quick turnaround. Jerry Caldwell, Executive VP and GM of Bristol Motor Speedway breaks it down for us:

Every minute of every day for those 19 days was choreographed. We have to move all the tractor trailers out, we have to raise our infield almost three and a half feet. We’ll bring in 450 dump truck loads of material to do that, and then put the field on top of it. At the same time, start building grandstands on the front stretch and the back stretch — we will add grandstands in the end zones, we will start converting some of the buildings in the infield into locker rooms.

Video courtesy of seccountry.com

The Takeaway

Team work makes a dream work. After years of deliberations and negotiations, the hard work clearly paid off. A college football attendance record was broken (156,990 in the crowd) and a different kind of life was breathed into Bristol Motor Speedway. The Vols walked away with a win and thousands of people walked away with an experience of a lifetime.

That’s our goal here at Boxman Studios. We want to help you create memorable experiences that are authentic and leave a lasting impression on your audience. To find out more about the Boxman process, give us a shout.

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Online Retail Giant is moving in on Physical Locations http://boxmanstudios.com/blog/industry-knowledge/online-retail-giant-is-moving-in-on-physical-locations/ http://boxmanstudios.com/blog/industry-knowledge/online-retail-giant-is-moving-in-on-physical-locations/#respond Tue, 13 Sep 2016 18:32:57 +0000 http://ded2535.inmotionhosting.com/~boxmanstudios/?p=3085 Your biggest surprise this fall isn’t going to be running into holiday displays and pop-ups much earlier than expected, it’s going to be WHO is popping up. E-commerce giant and online shopping revolutionary, Amazon, will be setting up shop in a store near you this fall.

Following their announcement to build physical bookstores in New York City, Chicago, and Portland, Amazon will continue their push into roughly 100 physical retail stores and pop-ups in shopping malls around the country.

These stores will not be offering your favorite book or jewelry brand. Instead their intention is to give customers and holiday shoppers a hands-on experiences with Amazon’s line of branded products including Echo Speakers, Kindle and Fire tablets, Dash Buttons, and the Fire TV.

Considering Echo’s mixed reviews, and the timely release of Apple’s newest iPhone model, Amazon will likely benefit from retail environments that empower customers to get a feel for the products before purchasing.  This shift towards physical stores and personal interactions will also provide their sales team with a new, more persuasive platform for offering their Prime services and original video content.

All things considered, Amazon is making the right move for this holiday season. Even with same-day delivery and a liberal return policy, online shopping doesn’t offer the same experience as retail stores. Now, customers can inspect the merchandise, ask questions, and learn more about the products. We’re seeing more and more online retailers deciding to move into physical stores and pop-up shops. This isn’t a trend. Creating authentic connections with your consumers is imperative to survival in our experience-based economy.

Fill out our contact form for more information about On-Demand Retail or how to make the move from online to pop-ups.

 

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The Appeal of Short-Term On-Demand Retail http://boxmanstudios.com/blog/rental/the-appeal-of-short-term-on-demand-retail/ http://boxmanstudios.com/blog/rental/the-appeal-of-short-term-on-demand-retail/#respond Thu, 08 Sep 2016 18:32:50 +0000 http://ded2535.inmotionhosting.com/~boxmanstudios/?p=3082 The holiday season is right around the corner. Before you know it, the first jingle-bell-filled TV commercial will be airing and peppermint-flavored beverages will be in every coffee shop. So, now is a great time to think about your holiday retail endeavors. A viable option for many retailers during the holiday season is short-term on-demand retail spaces. Here’s why:

Landlords are starting to understand

 We see it all the time – empty storefronts waiting for the perfect tenant to occupy them. This is partly because many landlords have the mindset that they should only pursue long-term opportunities with tenants. In other words, go big or go home. But, we are seeing a shift in this reasoning, which is beneficial to pop-up retailers. “The temporary nature of pop-ups means the risk is low for all parties involved,” says John Church, Bayleys national commercial director. “Retailers can take a gamble on a new location or new product, and dare to be creative – pop-ups are equivalent of taking a car out of a test drive – while landlords can fill their spaces more quickly, and expand their client base.” If retailers are transparent with their landlords and show plans for activation and how to reap the biggest profits, the relationship has a sturdy foundation for success.

Emphasis on the experience

 Retail is continuously reinventing itself. Regardless of if you’re goal is to be as inconspicuous as possible while testing a new product, or launching an entirely new brand, you have to offer a really good experience. Consumers still want the efficiencies that online platforms offer, but with a tangible experience on the side. Be ready to capitalize on that desire and deliver by exceeding expectations. It’s also a great chance to boost social media engagement and entice a sense of FOMO – “we’re only going to be activated for four months, so be sure to catch us while we’re here.” Nothing sparks more of an interest than the feeling of exclusivity.

There’s no better excuse than the holiday season to entice your customers with something new. Whether it’s the concept of a new retail experience, or the product itself, now is as great a time as ever to embrace the idea of pop-up retail spaces.

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The QSR’s 5 Step Sustainability Action Plan http://boxmanstudios.com/blog/food-service/the-qsrs-5-step-sustainability-action-plan/ http://boxmanstudios.com/blog/food-service/the-qsrs-5-step-sustainability-action-plan/#respond Tue, 06 Sep 2016 13:44:26 +0000 http://ded2535.inmotionhosting.com/~boxmanstudios/?p=2298 If you avoided sustainability when it seemed like a fleeting trend, it’s time to rethink your policies. Customers are consistently choosing socially and environmentally responsible QSRs over their counterparts. The difficult part is knowing where to start. Below are five key elements in every successful sustainability action plan.

Set clear, quantifiable goals
Setting targets and strategies are imperative to success in the food service sustainability movement. Those who don’t set clear objectives are lagging behind. And feeling it in their pockets. As you progress through the action plan, make sure you’re keeping data and tracking milestones to ensure that all of your goals are met.

Develop a sustainable menu
No matter how small or large your QSR is, the products you use make a local and global difference. Make an effort to understand the impact your restaurant makes, and apply that understanding to support both environmental and human health. Sustainable menus aren’t marketing ploys. They are the only way the food service industry should offer food.

Take responsibility for your vendors
Customers expect you to have a full view of how your suppliers are treating sustainability. It is your responsibility to know where your food comes from and that you are happy with their assurance and ethics. Transparency and quality is key.

Round-out your nutritional offerings.
The Responsibility Deal may never pass, but making fast food healthier is still your responsibility. Some QSR’s make the mistake of oversimplifying health considerations and condemn one ingredient while boosting another. Instead, implement recipes that offer a more balanced nutritional profile. This is the only way to ensure that your food is actually healthy and keeps your clientele coming back.

Educate your staff
To maximize your impact, make sure that your staff is on board and engaged. When your workforce supports your commitment to sustainability, they will carry that commitment into their everyday lives. These behaviors will result in a highly engaged and educated workforce, as well as increase awareness of your initiative and brand as a whole.

You’re armed with all of the tools you need to create, implement, and benefit from a solid sustainable business strategy. Now it’s up to you to make sure you’re impacting your community in all the right ways! If you would like some more information about sustainable architecture or USGBC construction, contact us today.

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Boxman Studios is Ready for Battle http://boxmanstudios.com/blog/industry-knowledge/boxman-studios-is-ready-for-battle/ http://boxmanstudios.com/blog/industry-knowledge/boxman-studios-is-ready-for-battle/#respond Fri, 02 Sep 2016 13:47:59 +0000 http://ded2535.inmotionhosting.com/~boxmanstudios/?p=2302 The countdown to the first-ever Battle at Bristol is officially underway. With less than 10 days to go, Boxman Studios is excited to be able to participate in this year’s rivalry football game, with Tennessee taking on Virginia Tech. We will be hanging out in the Lady Equipment Co. parking lot chatting all things football and container projects. We’ll be available from 12 – 4pm on Friday, 9/9, and 9am – 1pm on Saturday, 9/10. To schedule a visit with us, fill out the form below.

About Boxman Studios

It all started back in 2008 during America’s real estate downturn when CEO David Campbell had the notion to use shipping containers as a way to create ultra-innovative mobile spaces. Over the last seven years, Boxman Studios has worked to create the standard for modifying and purpose building shipping containers for the hospitality, marketing, food service, retail, and financial industries. Boxman Studios, cited as Charlotte’s number-one fastest growing business in 2013, has caught the eye of clients that include Nike, FritoLay, GE, Google, and Samsung. Boxman Studios placed on the INC 500 and INC 5000 lists consecutively. In addition, INC magazine, Dwell Magazine, Adweek, TEDxCharlotte, Charlotte Business Journal and BIZBASH have featured Boxman Studios in articles, videos and innovation awards. For more information visit http://www.boxmanstudios.com.

About Battle at Bristol
Bristol Motor Speedway, known as the “Last Great Colosseum”, will transform the legendary Speedway into the world’s largest football stadium for the inaugural Battle at Bristol, College Football’s Biggest EVER game to be held on Saturday, September 10, 2016. The event will feature a border battle between the Virginia Tech Hokies and Tennessee Volunteers and is projected to set the NCAA record for highest single-game attendance. For more information visit http://www.bristolmotorspeedway.com/events/pilot-flying-j-battle-at-bristol/.

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Next-Level Public Relations http://boxmanstudios.com/blog/marketing-and-advertising/next-level-public-relations/ http://boxmanstudios.com/blog/marketing-and-advertising/next-level-public-relations/#respond Wed, 31 Aug 2016 13:50:08 +0000 http://ded2535.inmotionhosting.com/~boxmanstudios/?p=2305 Gone are the days of boring press conferences and in-your-face PR stunts. Pop-up events are taking their place and achieving the experiential element that was missing from other avenues. Here are a couple of tips for embracing a PR pop-up event.

Be intentional with your invites

In the midst of planning for your big announcement or product launch, keep in mind your audience. If you’re launching the rebrand of a clothing line, for example, it may be worthwhile to invite local fashion bloggers or industry influencers. By allowing them to be fully immersed in your event, they become familiar with your product and can reach their own large following of people via social media, sharing your goodness. While you’re at it, go ahead and keep a toe dipped into the traditional waters and invite a journalist or two. This will give you a well-rounded presence in print and in digital forms.

Stay authentic

The idea of moving away from the “stunt” world to the authentic world can be daunting. There is some vulnerability that has to be present to make that transition. Your job is to add value for your clients/customers without being confusing. So, if you meet at the corner of Logical St. and Fun St., you’ll be in great shape for a successful, organic experience. If you can be transparent with your guests at your event, and open their eyes to the “why” behind your initiative, they’re sure to be, at the very least, intrigued to learn more.

Centering your product launch or major announcement around an event can prove to be just as impactful as, if not more than, a traditional press release. It’s a great opportunity to communicate your brand and philosophy, just in a new way.

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Part 2: Teens are Forcing Retailers to Rethink their Brand Experience http://boxmanstudios.com/blog/industry-knowledge/part-2-teens-are-forcing-retailers-to-rethink-their-brand-experience/ http://boxmanstudios.com/blog/industry-knowledge/part-2-teens-are-forcing-retailers-to-rethink-their-brand-experience/#respond Wed, 24 Aug 2016 20:00:15 +0000 http://ded2535.inmotionhosting.com/~boxmanstudios/?p=1963 Last week we posed a problem: mall-anchored retailers have lost their market share due to poor location, out-of-date styles, cheaper options at fast-fashion clothing-lines and brands focusing on experiences rather than products. With many major clothing brands claiming Chapter 11, teen-focused retailers are wondering, “What can I do to reverse the tide?”

1. Push for activewear

Most floundering teen brands can blame some of their decline on the styles they offer. They failed to ask TEENS what THEY want and are now paying the price. If fashion retailers took the time to ask teens what they would like to see in stores, they’d see there is a clear frontrunner – activewear.

According to Piper Jaffry’s semiannual Taking Stock with Teens survey, the demand for activewear is spiking in the teen and young adult demographics. Forever 21, who has recently introduced activewear into their line, and NIKE are the two most favored brands among upper-income high-school seniors. And, their numbers are reflecting that success because they listen to what their market wants, and they provide it at an efficient price.

2. Invest in your Omnichannel approach- particularly with social media

Changing your price point isn’t always the right answer. There is still a market for luxury and high-cost brands. Retailers just need to leverage their offering to optimize the buyers’ journey in-store and on-line.

Tech-savvy teens rely heavily on social media and mobile technology to inform and empower their spending. This phenomenon is perfectly reflected in teens’ response when brands invest time and money into the seamless integration between shipping and their social media feeds. Fast-fashion brands have taken over the digital space, leaving the rest of retailers picking lint. Keeping quality social engagement and novelty in your digital strategy is one way of successfully targeting and engaging teens.

3. Develop a need-based experience

Malls may be on their way out, but that doesn’t mean their time is over. Many teen retailers have cultivated a very specific and targeted experience through channels like customer service, décor, and music. While all of these elements are important and help people connect with your brand, they don’t create a sense of urgency. A store location shouldn’t be a weakness, but if retailers don’t lean in and leverage where they are, it can be.

For example:

Do you find that many teens’ phones die in your store? Install charging stations. When people know you have that service available, they’ll begin to come in to charge their phones, and window shop while they wait.

Difficult to get internet service in the mall? Offer free, branded Wi-Fi to all customers in your store.

Are you far away from the food court? Partner with the food providers and offer a system for ordering that means their food will be ready when they arrive.

Finding that your sizes aren’t always a perfect fit? Install a digital system that allows patrons to notify your employees that they need a new size from the dressing room.

More than any other demographic, teens and young adults don’t just want value, they NEED it. Their limited funds mean they have to make a dollar stretch and by utilizing your location, your omnichannel offerings and your need-based experiences they’ll be more likely to shop with you instead of your competition.

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3 Tips for Planning a Last-Minute Marketing Tour http://boxmanstudios.com/blog/marketing-and-advertising/3-tips-for-planning-a-last-minute-marketing-tour/ http://boxmanstudios.com/blog/marketing-and-advertising/3-tips-for-planning-a-last-minute-marketing-tour/#respond Wed, 24 Aug 2016 13:55:43 +0000 http://ded2535.inmotionhosting.com/~boxmanstudios/?p=2309 We all know how it goes: your client calls you up with a huge request that needs to be ready to go in 30 days. The panic sets in and your mind starts frantically turning. While the deadline is ambitious, you’re up for the challenge. Here are 3 tips for creating a last-minute marketing tour.

Define your Client’s Objectives

Unforeseen circumstances are pretty much guaranteed. They might catch you off guard, but you have to be able to adapt and adjust.

In the midst of the stress that can come with last-minute scrambling, it can be easy to skip over the details. But, this is when details matter most! That is why making sure you have a solid understanding of your client’s objectives is so important. If you know how they will be judging the outcome, you’ll be able to pivot quickly while still keeping their end-goals in mind.

Build a document with your client that outlines all elements of the tour that must be covered: logistics, weather, commute times, overall timeline, target audience, what your goal is, how you are going to accomplish that goal, how you’re going to measure the goal, who are your point of contacts, etc. As with any planning process, communication is key; leave as little room for error by staying transparent with your team and your client.

Strategize for a Quick Turn-Around

Carefully consider the experiences you offer at your activations. Events are planned months in advance, so your usual contenders could be out the door. When you’re writing an estimate for your client, think about your lead-times and relationships with vendors. Many will offer a quicker turn-around time… for a price.

To spread awareness, there is no faster way to reach your audience than through social platforms. Visually speaking, the sooner you can get your event or campaign in front of someone, the better. Engage your audience through hashtag contests, email invites, or VIP Twitter content. By hitting the ground running as soon as possible, you’ll be in a better position for overall success.

Find the Right Partner

Maybe you can’t get all of the bells and whistles for your last-minute event, but that doesn’t mean you can’t develop a memorable experience. The right partner will have options available on-time and in-budget.

At Boxman Studios, our custom event spaces can be created quickly (60-90 days from a signed contract), but sometimes they just aren’t quick enough. In those circumstances, we are proud to offer our leasable fleet. The assets are available year-round, are easily branded, and can be on-site within a few weeks. For more information about our rental offerings and prices, get the ball rolling by filling out our Contact Form.

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What John Saunders Taught Us About Connecting with Your Audience http://boxmanstudios.com/blog/industry-knowledge/what-john-saunders-taught-us-about-connecting-with-your-audience/ http://boxmanstudios.com/blog/industry-knowledge/what-john-saunders-taught-us-about-connecting-with-your-audience/#respond Fri, 19 Aug 2016 20:03:01 +0000 http://ded2535.inmotionhosting.com/~boxmanstudios/?p=1972 The sports world was shaken to its core last week when legendary ESPN announcer John Saunders died. As a veteran broadcaster, he was extremely well-rounded in his skillset and leaves behind an incredible legacy. Here are a few ways his influence spans beyond any halftime report.

Consistency is gold

Every company has their mission statement. Maybe it’s to empower others through innovation, or to bring about change in a local community. No matter the purpose, consistency is key. John Saunders’ career included a wide array of championship coverages and industry endeavors, but he was always consistent in his messaging and demeanor. The world is changing so rapidly, but if you stay consistent in your presentation, you won’t add to the confusion and the noise; people will always know what to expect from you as an individual and as a brand.

Genuine connections always trump making a dollar

There’s confidence that comes with knowing you’re engaging your audience in a genuine way. If John Saunders was one thing, he was authentic. It’s easy to get lost in the profits and ROI of the daily grind. Be strategic in your communication, but don’t manipulate your customers. Give them a sense that you’re not forcing your own agenda; be their ally. You can still be professional, meet goals, and grow your business, but at the end of the day, the genuine connection is what will bring people back to you.

R-E-S-P-E-C-T

It’s a simple principle, but can be so hard to put into practice. At the base level of all interaction should be respect. Saunders embodied nothing short of this. Perhaps this is what drew people in and made him so lovable. He was a mentor to many people and saw the value in nurturing the next generation of humanity. The way you treat people has the deepest impact on the well-being of your business and the souls of everyone you encounter. As a brand, no matter your goals, you will not succeed without laying this foundation.

John Saunders was an epic human being. In our professional and personal lives, it is our responsibility to carry out his legacy. And for brands, it’s a good time to reevaluate and make sure you’re are on the right path.

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What You Need to Know About Human Spirit Marketing http://boxmanstudios.com/blog/industry-knowledge/what-you-need-to-know-about-human-spirit-marketing/ http://boxmanstudios.com/blog/industry-knowledge/what-you-need-to-know-about-human-spirit-marketing/#respond Wed, 17 Aug 2016 20:01:51 +0000 http://ded2535.inmotionhosting.com/~boxmanstudios/?p=1969 Walk into any marketing department, in any industry, at any company, and sit down with their manager and ask, “What do you do all day?” The answer will sound something like this: we listen to consumer’s voices to understand their needs and pain points. Once we understand our buyer personas, we craft value propositions and targeted messages in order to reach, educate, and eventually convert our prospects. Thousands of tech companies, agencies, advertisers, and event planners are working from this tried and true model. And, in ten years, it will be completely useless.

Today’s Marketing Strategy is Unsustainable

Marketing is effectively losing its effectiveness. The public’s wish to spend less will mean that in the future, they’ll be much less likely to pay higher prices for top brands – where the quality difference is minimal, leading to a trend shift towards store brands and white label items. As it stands, top brands are overvalued – indicative of a brand bubble ready to burst.

Traditional media like newspapers and TV commercials are a declining advertising medium, and industries are so crowded with competition that heavy price cutting will be unavoidable. So, don’t be surprised when the C-Suite expects sales and marketing to produce more Market Qualified Leads, more conversions, and more money with a very lean budget.

Finding a Solution

As technology continues to make the world feel smaller, global awareness will grow and cultural concerns like poverty and social injustice will become more visible. This is developing a Globalization Paradox; as the world begins to feel more terrible, consumers will manifest anxiety over global problems and a desire to make the world at large a better place to live.

In order to survive, marketers will need to address the public’s anxiety and desire, share in that dream with them, and take measurable action in order to make a difference and affect the public’s spirituality.

Co-Marketing for the Human Spirit

In Daniel Pink’s “The Whole New Mind,” his Social Development in Human Civilization model emphasizes the importance of right-brainers or creative people. It suggests that they are the people that shape the world, seek to improve it, and search for meaning, happiness and spiritual realization. These people exercise a significant amount of influence in the lifestyle, technology and culture sectors. Human Spirit marketing takes Pink’s theories to the next level, suggesting that their natural inclination towards creativity and spritiuality means that they must connect with products and experiences on both functional and spiritual levels. Their influencer status will thrust entire markets and industries towards Marketing’s spiritual rebirth.

Social Media is essentially the public’s coordinated efforts to accumulate experiences within a community. In the future, consumers will play a key role in co-creating a company’s value through a collaborative creation of both products and services. Think about companies like Rotten Tomatoes, Craigslist and Wikipedia. Nearly all of their content is user-generated, giving it a ring of authenticity that company-created content can’t match.
“Companies should always try to be real and deliver experience that live up to what they claim. They should not try to only appear real in the advertising or they will instantly lose credibility. In the horizontal world of consumers, losing credibility means losing the whole network of potential buyers.” –James H. Gilmore and B. Joseph Pine II, Authenticity: What Consumers Really Want.

The building blocks of Human Spirit Marketing are collaboration marketing, community marketing, and spiritual marketing. This equation distills down into one message: Word of mouth is the new advertising medium and spiritual meaning is the new value proposition.

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