Retail Category Archive

Rebranding The C-Store

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For decades, convenience stores have been the champions of their own demise. Known for walls stocked with smokes, sodas kept cold behind frosty glass doors, and pre-packaged snacks, C-stores needed some help. Good for emergencies and not much else, the no-frills retail environments were OKAY for a quick stop while pumping gas. But, in this […]

Innovating for Wait Times

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True innovation happens when opportunity is met with creativity. And retail is missing an opportunity. Think about any time you’ve been to a store in the last six months. What was the best part? What was the worst? Unless there was some magnificent mess-up on the part of the store, chances are the worst part […]

The Art of Retail Experience and Engagement

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When you think about cultivating more sales and more loyal customers for your retail business, what comes to mind? Do you think about building an audience through social media? Do you think about increasing sales and special deals? Do you think about loyalty programs and point systems? These interactions add up to customer engagement, but […]

Co-Creation for Retail

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Marketing circles have been discussing it for a while, but now co-creation is starting to make its way into retail stores. Experts predict it will shape the future for shopping and for retail experiences. Learn more about retail’s new symbiotic strategy. Defining Co Creation for Retail Co-creation is the process by which a customer, or […]

How the Landscape for Retail is Changing in 2017

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Retail trends are becoming more strategic, more data-driven, and more personalized. If you’ve been keeping up with retail news, you saw this coming. Omnichannel principals (developing seamless transitions between your digital and in-store experience) have been advancing steadily, so predicting and preparing for this continued trend will be the focus of retailers and marketing departments […]

Why is Experiential Marketing Important for Food Brands?

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What obstacle do all B2C Food Service providers face? It is nearly impossible to convince someone to become a reoccurring customer of your product without an opportunity to try the food first. When asked by Sampling Advisors, “What would induce you to try a new product or brand?”, 73% of consumers said “product sample.” So, […]

C-Stores Revolutionize Online and Offline Retail

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Wal-Mart is developing convenience stores offering free, same-day online grocery pickup. We’ve completely glazed-over this big-box evolution, in the wake of Amazon’s line-free hassle-free retail concept that’s recently been hitting the newswire. Much like a traditional convenience store, they’ll offer fuel pumps and keep on-hand inventory of grab-and-go items like sandwiches, coffee and more basic […]

Finding Value in Kinetic Architecture (2016)

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If you’re considering shipping container architecture for your event marketing, food service, or retail projects, chances are you’re looking for something different; something that stick-and-brick construction and cheap tents can’t provide. You have unique desires that only kinetic architecture can address. So, when you’re looking for the merit in utilizing our shipping container and purpose-built […]

Budgeting for On-Demand Retail 101

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Historically, pop-up retail has been a sign of desperation. Temporary stores meant your business wasn’t doing well, so you had to sacrifice space and inventory to stay afloat. Those days are long gone, as everyone from Amazon to Kanye West are finding a lucrative business model in temporary retail and pop-up shops. Ideal for boosting […]

Halloween Pop-Up Shops aren’t as Scary as you Think

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Fall is officially here, which means your doorbell will soon be ringing and kids will be begging for candy. For specialty retailers, now is the time to be finalizing your plans for making this Halloween the most profitable one yet. Here are some tips for making the most of your short-term retail season. Go mobile. […]