Retail Category Archive

The Significance of Branded Environments

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Your brand the unique combination of symbols, messaging, and user experience designed to evoke specific emotions and perceptions. They have been used for centuries, dating back to the ancient Romans who would stamp emblems into stone. Over the years, they have evolved to add value, enable choices, and inspire positive emotions about a firm. So, […]

Retail Experiences and Social Connection

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Humans are thrill-seeking, social creatures. We love to live on the edge, we constantly seek out opportunity, and we always have desire to discover the unexpected. Our innate need for connection is powerful and drives us to spend more time shopping, eating at restaurants, and participating in community entertainment. Retailers, take note! Use these behaviors […]

Attributing Large Footprints to Brick-and-Mortar’s Massive Decline

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  Though small sales numbers are a natural part of the pattern, retailers can’t rest on their (admittedly wilting) laurels and continue to move forward in the same passive, cyclical models. Nearly 5,000 stores have announced closures, and more are sure to come. Sales are slipping from the tight grip of brick & mortar, and […]

Should Banks Branch Out?

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Digital platforms are striking heated debate in financial organizations. Will traditional branches go the way of the dinosaur? Experts are calling for an “abrupt and sudden death” of bank branches, as we know them, and predicting smaller footprints, fewer tellers and a rise in digital-branch integration. What does that mean for your bank or credit […]

The Beauty Industry is Doing Something Right

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The beauty industry is high-tailing it out of department stores. Can we blame them? Many established beauty brands built their market through department stores and concessions. As trends in social media and retail push people (mostly women) to be more beauty and health conscious, they’re willing to spend more. Much more. About $675 billion by […]

How to Make your Pop-Up Happen

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Pop-up retail is crowned as an easy, affordable solution for retailers and entrepreneurs looking for an authentic customer experience, testing and introducing products to new markets, and utilizing the short-term marketing opportunity to generate buzz. When you’re planning for your pop-up it’s natural to start with the fun stuff. What kind of unique experience will […]

A Business Case for Shipping Containers in Land Development

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Developing real estate is vital to the infrastructure and economic development of growing cities. Developers are not only responsible for creating the physical space for commercial or residential use, but also managing lease holders, tenants, and creating an attractive area that draws commerce. While the formula for success hasn’t changed in a while, the growing […]

Retail Returns with Third Placemaking

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Starting with the obvious: the revolution of ecommerce and digital shopping has changed the way retailers must operate to survive. At Charlotte’s annual ICSC, panelists and attendees raved about the importance of speed, technology integrations, and reducing friction in their buying process. (Friction meaning anything that may get in the way of a customer completing […]

Friction Management is the Future of Retail

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This is a very exciting time for retail marketers. It’s true, the industry is seeing some challenges, and some of the largest brand’s leadership are saying that the retail bubble has burst. I assure you, that is not true. For many brands, it may feel like the next Great Depression for retail. But why? People […]

6 Unique ways to Use Boxman Studio’s 20’ Suite

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Spread your Message, Before they Enter the Tradeshow or Expo Hyundai at SEMA When you attend the largest tradeshows in the world, it can be difficult to stand out. To make a splash, Hyundai tooted their horn for guests, outside of the Las Vegas Convention Center. This achieved two goals. First, Hyundai was able to […]