Retail Category Archive

4 Simple Marketing Lessons for Startup Businesses

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These days, start-ups are trending for good reason. The fun, entrepreneurial environments get people excited, but creating a new business can feel daunting without a vision or direction for the future. There are a lot of moving pieces, and the path to success is a sky-high tightrope walk. Here are a few lessons start-up businesses […]

Smashing Your Fears of Sizing Down

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Right now, small store retailers are still relatively incipient. At Wal-Mart, supercenters outnumber their smaller neighborhood markets 5 to 1. And Target’s small store representation is just 2 percent of its overall base. Numbers like these may initially deter retailers from sizing down, but we have no doubt the small store will play a crucial […]

Hold on to your glasses- The next wave of tech is coming fast

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With the recent news about Apple’s heavy focus on Apple AR glasses and the new AR Kit software platform for the iPhone, we see the acceleration into augmented reality moving into light speed. As Tim Cook recently quoted “AR use will be as common as eating three meals a day”. Currently AR (Augmented Reality) and […]

The State of Retail

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There’s something going on with retail. Since online shopping became a world phenomenon, retailers have been struggling to attract foot traffic needed to keep their doors open. Smart stick-and-brick stores will undergo massive makeovers to keep up with retail’s changing landscape. The conscious merchants will use omnichannel strategies by utilizing technology and leveraging their space […]

Boxman Studios to Launch Kinetic Series

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CHARLOTTE, NC, June 20, 2017– Boxman Studios, innovation leader for the shipping container modification industry, will begin launching NEW products every month starting in July 2017. The collection has been named the Kinetic Series to honor shipping containers’ original purpose, mobility. Underneath the umbrella series name, Boxman Studios will be developing products into two product […]

The Significance of Branded Environments

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Your brand the unique combination of symbols, messaging, and user experience designed to evoke specific emotions and perceptions. They have been used for centuries, dating back to the ancient Romans who would stamp emblems into stone. Over the years, they have evolved to add value, enable choices, and inspire positive emotions about a firm. So, […]

Retail Experiences and Social Connection

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Humans are thrill-seeking, social creatures. We love to live on the edge, we constantly seek out opportunity, and we always have desire to discover the unexpected. Our innate need for connection is powerful and drives us to spend more time shopping, eating at restaurants, and participating in community entertainment. Retailers, take note! Use these behaviors […]

Attributing Large Footprints to Brick-and-Mortar’s Massive Decline

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  Though small sales numbers are a natural part of the pattern, retailers can’t rest on their (admittedly wilting) laurels and continue to move forward in the same passive, cyclical models. Nearly 5,000 stores have announced closures, and more are sure to come. Sales are slipping from the tight grip of brick & mortar, and […]

Should Banks Branch Out?

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Digital platforms are striking heated debate in financial organizations. Will traditional branches go the way of the dinosaur? Experts are calling for an “abrupt and sudden death” of bank branches, as we know them, and predicting smaller footprints, fewer tellers and a rise in digital-branch integration. What does that mean for your bank or credit […]

The Beauty Industry is Doing Something Right

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The beauty industry is high-tailing it out of department stores. Can we blame them? Many established beauty brands built their market through department stores and concessions. As trends in social media and retail push people (mostly women) to be more beauty and health conscious, they’re willing to spend more. Much more. About $675 billion by […]