Marketing & Advertising Category Archive

3 Practical Tips for Wayfinding

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Wayfinding is all about making spaces navigable. It’s an easy scenario to play out. You’re attending your first music festival. The grounds go on for a mile, your tickets are getting scanned and you’re famished from the long walk from parking lot to festival. How do you know where to go to find food? Do […]

Using Gamification to Make Experiential Fun

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A good customer experience means their expectations have been met, right? While this thought is seductive, it’s a briar patch that catches even the best experiential marketers. Experts suggest that the rapidly growing customer expectations for experience means that very soon even an “average” experience will be considered a negative. So, reworking your strategy should […]

Benefiting from Collaboration

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As the leading provider of kinetic architecture to experiential marketing, event, and agency clients we are 100% focused on designing, developing and deploying the highest standard and most customizable activations on the market. Thus, we use a sliding scale of price and collaboration. You determine how engaged you need us to be in the project […]

Look for us at the Sports Licensing and Tailgate Show!

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Boxman Studios is pleased to announce that our Sports Marketing and Events division will be attending the 2017 Sports Licensing and Tailgate Show at the Las Vegas Convention Center on January 17th and 18th.  We’ll help show fans who you are! We’re setting the stage for iconic experiences by creating spaces that integrate technology and […]

Experiential Marketing Should Feel Like a Good Date

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Like any good love story, the beginning of a marketing relationship should begin with “Once upon a time,” and a good first date. When you like someone and want to connect with them on a personal level you listen, learn, hold their attention, and meet in person- just like successful experiential marketing departments. Keep reading […]

Why is Experiential Marketing Important for Food Brands?

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What obstacle do all B2C Food Service providers face? It is nearly impossible to convince someone to become a reoccurring customer of your product without an opportunity to try the food first. When asked by Sampling Advisors, “What would induce you to try a new product or brand?”, 73% of consumers said “product sample.” So, […]

Finding Value in Kinetic Architecture (2016)

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If you’re considering shipping container architecture for your event marketing, food service, or retail projects, chances are you’re looking for something different; something that stick-and-brick construction and cheap tents can’t provide. You have unique desires that only kinetic architecture can address. So, when you’re looking for the merit in utilizing our shipping container and purpose-built […]

Marketing Lessons from Game of Thrones

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When you love something, you draw parallels between those overarching themes and marketing, right? So, to express my love for Game of Thrones, I’ve chosen to honor the show with these two marketing lessons that just happen to line up perfectly with some of my favorite quotes. The truth is, the lessons have little to […]

Creative Mornings, Fueling our Fantasy

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Nothing is more inspiring than to see you come together to share ideas, hopes, and today, fantasies. The realm of fantasy is a space for us to imagine possibilities that seem beyond our reach. The bridge that connects the seemingly impossible with the possible is the greatest gift of our species: creativity. Together with Shutterstock , we […]

How do you quantify a marketing experience?

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When marketing products and services, one of the most common questions you’re asked is, “Can you demonstrate a return on investment?”. Key performance indicators and metrics are embedded in businesses to assess the impact of individual functions. Finding meaning in data isn’t easy. Add in your marketing need to track qualitative data, and the process […]