Marketing & Advertising Category Archive

The Intern’s Social Media Advice: Don’t wait for perfection to begin

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When businesses start using social media to promote their concept, there’s a solid chance that they’ll experience some initial anxiety. Social media influencers and marketing gurus all give the same advice; “Be authentic.” It sounds obvious, but you might be surprised by how many struggle to share the raw, genuine content that speaks to followers. […]

Ride-Hailing Apps Can and Should Provide Better Experiences for their Drivers

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As they continue their hyper-growth track, ride-hailing applications will continue to focus on acquiring customers. The companies, like Lyft and Uber, play a delicate game of supply and demand. As platforms that facilitate a two-sided marketplace (riders and drivers), these companies are suffering a chicken and egg problem. They need both riders and drivers for […]

Striking a Balance with Events and Social Media

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We can’t deny the importance of social media, especially when paired with experiential marketing. Thanks to larger audiences, meaningful connections, and real-time data, we have a deeper understanding of what it takes to pull off a successful event. On the other hand, these might not be enough. An absurd amount of content gets uploaded online […]

How are Modified Shipping Containers Priced?

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This post was originally published on 8/24/2014. Due to its popularity, it was updated with new information on 3/14/2018. If you’ve found this blog, chances are you’re researching the process for buying a modified shipping container. This isn’t the first article you’ve read about shipping container architecture (or maybe it is), so you probably already […]

The Basics: Experiential Marketing with Shipping Containers

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In this article we will explore:  What is Experiential Marketing? Why does Experiential Marketing Work? Where should you activate Experiential Marketing? How to Start Experiential Marketing with Shipping Containers. Examples of Experiential Marketing with Shipping Containers.   What is Experiential Marketing? Experiential marketing is a strategy to engage new and potential customers. Historically, marketing campaigns have […]

Guide: Capture Event Videos Like a Pro

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As the saying goes, a picture is worth a thousand words. But what about a video? Shareable video content is a great tool you can utilize to promote your next event. Visual consumption continues to outperform text-based posts and shows no signs of slowing down. Yet some are still hesitant to give it a try. […]

Top 7 Shipping Container Business Ideas for 2018

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Coffee Shop: With business opportunities from roasting all the way through serving drinks, the coffee and tea industry is an ideal environment for entrepreneurs to get their start. Containers are particularly useful to house coffee shops for their easy-customization and speed to market. However, we find that our clients are most enamored by their easy mobility. With […]

The Holiday Magic of Third Placemaking

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It’s the most wonderful time of the year again. The grand time when it’s socially acceptable to stuff our faces with pie, hang lights everywhere, sing Christmas carols at the top of our lungs and most importantly, be around the ones we love. As family rolls into town we scramble to entertain, thinking of places to take […]

How Social Media is Changing our Visual Landscape

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North Davidson Street, fondly called ‘Noda’ by Charlotte residents has long enticed tourists and locals to its small shops, local brews, and vibrant streets. The neighborhood’s website warmly greets visitors with this message, “Welcome to NoDa.org. NoDa is Charlotte’s historic arts and entertainment district – a neighborhood where the people are as diverse as the […]

How Porsche Used Containers to Take Fans on an Emotional Journey

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Experiences are difficult to quantify and replicate because they are, by nature, so singular. An experience only happens once, between one person and (in this case) one brand. That’s why experts and bloggers are forced to speak in generalities and platitudes. Boxman Studios sees remarkable experiences brought together through intentional use of design and space […]