Marketing & Advertising Category Archive

New Year – New Plan

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In the past, Event Marketing was all about how far big brands would be willing to go to have the most impact and touch the most people. But 2012 will be the beginning of an era when brands seek to be more nimble with multiple touch-points. Instead of one massive display or one major sponsorship, […]

Barbecue & Blues & Boxman

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We recently had the privilege of being part of Time Warner Cable’s BBQ & Blues Festival, the Southeast’s largest MBN sanctioned BBQ festival. We were there representing Mac’s Speed Shop and were set up as a dining lounge for the judges. The event was great, and about the only thing better than the barbecue was the […]

A Shining Moment at Bristol #NASCAR

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We were recently on location at Bristol Motor Speedway for one of the biggest NASCAR events on the circuit. We were there representing four important clients, each with their own unique way of utilizing our venues to maximize the brand experience for their fans. Pliability and customization are two of the main concepts that make […]

HP Jam Session Video

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Here’s a great video of our recent collaboration with City Eventions for the Hewlett Packard launch of their Beats Audio line of laptops. It was a four city, six venue activation in Chicago, New York, Philadelphia and Atlanta.

Comic-Con and our First Double-Decker

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Last week we were in San Diego for Comic-Con where we represented Sprint and IGN with two custom-designed Boxman venues. We were there hosting Sprint’s Gaming Lounge where players got to play some of IGN’s newest games, including Street Fighter, before anyone else.The Comic-Con experience was great, and working with such innovative brands as Sprint […]

It’s All About Performance

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Boxman Studios was recently asked to provide a hospitality venue for the BMW Performance Driving School in Greer, SC as part of their annual Supplier Day program. We were pretty excited to be aligned with a brand like BMW which enjoys aworldwide reputation for excellence, and according to Facility Coordinator Natalie Popkin, the event went over quite […]

Boxman and @WYPALLRacing

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In February, we were privileged to serve the Wypall Brand (Kimberly-Clark Worldwide) at the Phoenix International Raceway for the NASCAR Subway Fresh Fit 500. We had variations of four Boxman venues in the hospitality village representing Wypall, and the event was considered a huge success.

Our West Coast Trip with NOS Energy Drink

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If you’ve followed us on Twitter or Facebook, you probably know that we’re out on the West Coast with NOS Energy Drink for the Formula Drift tour. It’s not only a good time, but we’re learning a lot about the long range resiliency of our venue and so far, so (very) good. Plus, there’s a […]

A Grand Opening – NASCAR HOF

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On Tuesday, May 11, 2010, we were lucky enough to be asked to participate in the grand opening of the NASCAR Hall of Fame in Charlotte. We arrived before the sun, and stayed all day hosting 5 radio stations (96.9 the Kat, WSOC, WFNZ, WKIS, WNKS, and WTQR from Winston) in three Boxman Studios. Here […]