Marketing & Advertising Category Archive
August 5, 2012
While we were in New York on the Lay’s “Do Us A Flavor” activation working with The Marketing Arm recently, we hired a photographer to do a time-lapse of our build, which took place in the overnight hours in Times Square. To read more about this amazing build for Lay’s, click here.
June 11, 2012
This May, we had the privilege of working with Jay Advertising on the launch of the US CellularRewards Club tour. The tour will reach 14 cities including Knoxville, St. Louis and Milwaukee. The multi-city activation is an effort to promote US Cellular’s Reward Club program by offering its members the chance to recharge their devices inside […]
January 31, 2012
In the past, Event Marketing was all about how far big brands would be willing to go to have the most impact and touch the most people. But 2012 will be the beginning of an era when brands seek to be more nimble with multiple touch-points. Instead of one massive display or one major sponsorship, […]
September 20, 2011
We recently had the privilege of being part of Time Warner Cable’s BBQ & Blues Festival, the Southeast’s largest MBN sanctioned BBQ festival. We were there representing Mac’s Speed Shop and were set up as a dining lounge for the judges. The event was great, and about the only thing better than the barbecue was the […]
September 2, 2011
We were recently on location at Bristol Motor Speedway for one of the biggest NASCAR events on the circuit. We were there representing four important clients, each with their own unique way of utilizing our venues to maximize the brand experience for their fans. Pliability and customization are two of the main concepts that make […]
September 1, 2011
Here’s a great video of our recent collaboration with City Eventions for the Hewlett Packard launch of their Beats Audio line of laptops. It was a four city, six venue activation in Chicago, New York, Philadelphia and Atlanta.
August 3, 2011
Last week we were in San Diego for Comic-Con where we represented Sprint and IGN with two custom-designed Boxman venues. We were there hosting Sprint’s Gaming Lounge where players got to play some of IGN’s newest games, including Street Fighter, before anyone else.The Comic-Con experience was great, and working with such innovative brands as Sprint […]
June 10, 2011
Boxman Studios was recently asked to provide a hospitality venue for the BMW Performance Driving School in Greer, SC as part of their annual Supplier Day program. We were pretty excited to be aligned with a brand like BMW which enjoys aworldwide reputation for excellence, and according to Facility Coordinator Natalie Popkin, the event went over quite […]
February 28, 2011
In February, we were privileged to serve the Wypall Brand (Kimberly-Clark Worldwide) at the Phoenix International Raceway for the NASCAR Subway Fresh Fit 500. We had variations of four Boxman venues in the hospitality village representing Wypall, and the event was considered a huge success.
July 27, 2010
If you’ve followed us on Twitter or Facebook, you probably know that we’re out on the West Coast with NOS Energy Drink for the Formula Drift tour. It’s not only a good time, but we’re learning a lot about the long range resiliency of our venue and so far, so (very) good. Plus, there’s a […]