Marketing & Advertising Category Archive

How to Create an Unforgettable Brand Experience

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Today’s consumer is constantly bombarded with brand messaging. It’s everywhere they turn. As a result, traditional thinking just doesn’t have the same impact as it did a few years ago. You have to think differently. You have to be willing to create relevant, sticky experiences for people. Creating those kinds of experiences just happens to […]

Your Brand is Everywhere. Here’s How to Make it Count

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Today, brands don’t need to worry about multi-channel. They have to think about omni-channel. You’re everywhere: at physical locations, on your website, on social media, on television, or in print ads. The trick is to figure out how to keep the message consistent across all of these platforms, and ensure that your audience gets the […]

How Brands Can Turn ‘Like’ into ‘Love’

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How do you create an effective immersive brand experience and stay within budget? How do you stand out from the crowd and interact with your audience in a meaningful way? These are questions all brands ask themselves today, and at Boxman Studios, we’re committed to helping you find the answers. A Strategic Approach to Audience […]

Why You Need A Presence at College Football

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2013 marked the highest attendance in history for NCAA College Football with over 50 million fans heading to stadiums to see their favorite teams play. That’s over 50 million people congregating in one spot to interact and party. That’s over 50 million potential consumers for your brand. The Fans With 52 percent of US adults […]

Make Your Brand Stand Out From the Crowd

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It’s time to do something different. Here at Boxman Studios we believe that if we’re going to tackle a project – whether a VIP suite or a tailgating party experience – then we need to fundamentally change the concept of the experience. Is this a lofty expectation? Sure. But we want to leave a lasting […]

How Boxman Studios Deploys Your Experiential Marketing Campaign

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The day is finally here. The transformation from a steel container into an immersive experience is finally complete, and now we have to get it to its destination. So just how does your experience make it from our Charlotte production facility to your event in Houston, New York, Chicago, or Los Angeles? As with everything […]

Participation: The Next Level of Experiential Marketing

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In 2014, the goal for experiential marketing campaigns is to influence brand experiences from driveway to driveway. How do you get more involved with audiences outside the stadium, before the three hour event, or after the two-hour game? As the demands on our wallets and our time continue to grow, brands today are seeking out […]

How to Extend Your Brand Experience

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Your brand experience starts (and ends) in your audiences’ driveway. Before they leave home to head to your event, your audience is thinking about your brand. And when they pull back into their driveway afterward, they’ll be thinking back on their participation at your event. Extending the longevity of your experiential marketing campaign beyond the […]

5 Ways Boxman Adds Value to Your Experiential Marketing Campaign

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At Boxman Studios “being better” is what motivates us; the drive to be better than our competitors, to be better than we were yesterday, to be even better tomorrow. Most importantly, we strive to give our customers better experiences. So, what can you expect when you work with Boxman Studios? We create seamless and measurable experiences. We don’t […]

How We Transformed a Shipping Container into a Mobile Kitchen Showroom

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Boxman Studios recently transformed a forty foot shipping container into a mobile kitchen for Electrolux, one of the world’s top appliance brands. Electrolux is well known for its vacuums, but they also create a wide range of high-end kitchen appliances – and a live demonstration is the ideal setting for an audience to see the […]