Marketing & Advertising Category Archive

Why You Need A Presence at College Football

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2013 marked the highest attendance in history for NCAA College Football with over 50 million fans heading to stadiums to see their favorite teams play. That’s over 50 million people congregating in one spot to interact and party. That’s over 50 million potential consumers for your brand. The Fans With 52 percent of US adults […]

Make Your Brand Stand Out From the Crowd

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It’s time to do something different. Here at Boxman Studios we believe that if we’re going to tackle a project – whether a VIP suite or a tailgating party experience – then we need to fundamentally change the concept of the experience. Is this a lofty expectation? Sure. But we want to leave a lasting […]

How Boxman Studios Deploys Your Experiential Marketing Campaign

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The day is finally here. The transformation from a steel container into an immersive experience is finally complete, and now we have to get it to its destination. So just how does your experience make it from our Charlotte production facility to your event in Houston, New York, Chicago, or Los Angeles? As with everything […]

Participation: The Next Level of Experiential Marketing

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In 2014, the goal for experiential marketing campaigns is to influence brand experiences from driveway to driveway. How do you get more involved with audiences outside the stadium, before the three hour event, or after the two-hour game? As the demands on our wallets and our time continue to grow, brands today are seeking out […]

How to Extend Your Brand Experience

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Your brand experience starts (and ends) in your audiences’ driveway. Before they leave home to head to your event, your audience is thinking about your brand. And when they pull back into their driveway afterward, they’ll be thinking back on their participation at your event. Extending the longevity of your experiential marketing campaign beyond the […]

5 Ways Boxman Adds Value to Your Experiential Marketing Campaign

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At Boxman Studios “being better” is what motivates us; the drive to be better than our competitors, to be better than we were yesterday, to be even better tomorrow. Most importantly, we strive to give our customers better experiences. So, what can you expect when you work with Boxman Studios? We create seamless and measurable experiences. We don’t […]

How We Transformed a Shipping Container into a Mobile Kitchen Showroom

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Boxman Studios recently transformed a forty foot shipping container into a mobile kitchen for Electrolux, one of the world’s top appliance brands. Electrolux is well known for its vacuums, but they also create a wide range of high-end kitchen appliances – and a live demonstration is the ideal setting for an audience to see the […]

From Outside to Inside: Designing the Whole Event Experience

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What’s the one detail that will turn a mildly interested event-goer into a wildly enthusiastic brand ambassador? When is the tipping point between like and love? Where do they find the motivation to follow your brand, check it out online, or visit a physical location? It could be the excitement they get from interacting with […]

College Football Done Right with Hyundai

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Boxman Studios and Advantage International have joined forces to help Hyundai create the ultimate tailgate this college football season. The concept is called The Field House and the goal is to promote Hyundai’s ranking as #1 in Customer Loyalty to loyal college football fans, and showcase their stylish vehicles along the way. Two separate tours comprised […]

Hello Again, Canada

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When you like a place – it’s hard to stay away from it. Over the years here at Boxman, we’ve had the good fortune to traverse Canada several times for brands like Fiat and Telus. And now we’re currently working with BOOM! Marketing and PubSphere on various projects across Canada.For our project with BOOM! we’re […]