Marketing & Advertising Category Archive

On Tour with Dick’s Sporting Goods

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We’re proud to announce our collaboration with RetailComm for Dick’s Sporting Goods ‘Be Untouchable’ tour that makes stops in select cities throughout the country from February through May. Our 20′ customized shipping container solution is part of an interactive exhibit for youth baseball and football players that gives the players hands-on experience with select products. […]

Proper Planning for Excellent Execution

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Daytona 500. The Super Bowl. March Madness. South by Southwest. These are just a few of the big events in Q1 of 2015 that brands will flock to in order to be alongside rabid fans. And these events are closer than you think. Between now and the end of 2014 there are tons of holidays […]

Working With Us Has Its Rewards

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This May, we had the privilege of working with Jay Advertising on the launch of the US CellularRewards Club tour. The tour will reach 14 cities including Knoxville, St. Louis and Milwaukee. The multi-city activation is an effort to promote US Cellular’s Reward Club program by offering its members the chance to recharge their devices inside […]

New Year – New Plan

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In the past, Event Marketing was all about how far big brands would be willing to go to have the most impact and touch the most people. But 2012 will be the beginning of an era when brands seek to be more nimble with multiple touch-points. Instead of one massive display or one major sponsorship, […]

Barbecue & Blues & Boxman

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We recently had the privilege of being part of Time Warner Cable’s BBQ & Blues Festival, the Southeast’s largest MBN sanctioned BBQ festival. We were there representing Mac’s Speed Shop and were set up as a dining lounge for the judges. The event was great, and about the only thing better than the barbecue was the […]

A Shining Moment at Bristol #NASCAR

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We were recently on location at Bristol Motor Speedway for one of the biggest NASCAR events on the circuit. We were there representing four important clients, each with their own unique way of utilizing our venues to maximize the brand experience for their fans. Pliability and customization are two of the main concepts that make […]

Comic-Con and our First Double-Decker

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Last week we were in San Diego for Comic-Con where we represented Sprint and IGN with two custom-designed Boxman venues. We were there hosting Sprint’s Gaming Lounge where players got to play some of IGN’s newest games, including Street Fighter, before anyone else.The Comic-Con experience was great, and working with such innovative brands as Sprint […]

It’s All About Performance

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Boxman Studios was recently asked to provide a hospitality venue for the BMW Performance Driving School in Greer, SC as part of their annual Supplier Day program. We were pretty excited to be aligned with a brand like BMW which enjoys aworldwide reputation for excellence, and according to Facility Coordinator Natalie Popkin, the event went over quite […]

Our West Coast Trip with NOS Energy Drink

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If you’ve followed us on Twitter or Facebook, you probably know that we’re out on the West Coast with NOS Energy Drink for the Formula Drift tour. It’s not only a good time, but we’re learning a lot about the long range resiliency of our venue and so far, so (very) good. Plus, there’s a […]

A Grand Opening – NASCAR HOF

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On Tuesday, May 11, 2010, we were lucky enough to be asked to participate in the grand opening of the NASCAR Hall of Fame in Charlotte. We arrived before the sun, and stayed all day hosting 5 radio stations (96.9 the Kat, WSOC, WFNZ, WKIS, WNKS, and WTQR from Winston) in three Boxman Studios. Here […]