Marketing & Advertising Category Archive

From Outside to Inside: Designing the Whole Event Experience

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What’s the one detail that will turn a mildly interested event-goer into a wildly enthusiastic brand ambassador? When is the tipping point between like and love? Where do they find the motivation to follow your brand, check it out online, or visit a physical location? It could be the excitement they get from interacting with […]

College Football Done Right with Hyundai

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Boxman Studios and Advantage International have joined forces to help Hyundai create the ultimate tailgate this college football season. The concept is called The Field House and the goal is to promote Hyundai’s ranking as #1 in Customer Loyalty to loyal college football fans, and showcase their stylish vehicles along the way. Two separate tours comprised […]

Hello Again, Canada

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When you like a place – it’s hard to stay away from it. Over the years here at Boxman, we’ve had the good fortune to traverse Canada several times for brands like Fiat and Telus. And now we’re currently working with BOOM! Marketing and PubSphere on various projects across Canada.For our project with BOOM! we’re […]

3 Reasons Why Your Branded Shipping Container Will Engage The Community

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A shipping container really draws a crowd. You can harness this “focal point” factor to build brand awareness at any pop up event. Here are three reasons why a branded shipping container engages a community and fosters brand loyalty: 1.  Modified Shipping Containers are  “People Magnets”: Shipping containers are unique. They look different from other […]

Shipping Containers vs. Tents: What Makes the Best Event Space?

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An increasingly important factor in the success of your branded events is the temporary “home” in which you choose to host them. Traditional pop-up event tents have been a go-to for years. But if you’re looking for an onsite execution that is easy to customize, transport, set-up, AND wows your customers – is a tent […]

3 Reasons Today’s Biggest Brands are Using Shipping Containers for their Campaigns

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Why are companies turning to shipping containers for semi-permanent structures and creative campaigns? Because they work! Here are a few reasons why: They’re new in the world of exhibits and experiential marketing: Half of the battle is catching the attention of your desired audience when you want it. Our approach makes this a lot easier […]

On Tour with Dick’s Sporting Goods

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We’re proud to announce our collaboration with RetailComm for Dick’s Sporting Goods ‘Be Untouchable’ tour that makes stops in select cities throughout the country from February through May. Our 20′ customized shipping container solution is part of an interactive exhibit for youth baseball and football players that gives the players hands-on experience with select products. […]

Proper Planning for Excellent Execution

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Daytona 500. The Super Bowl. March Madness. South by Southwest. These are just a few of the big events in Q1 of 2015 that brands will flock to in order to be alongside rabid fans. And these events are closer than you think. Between now and the end of 2014 there are tons of holidays […]

Barbecue & Blues & Boxman

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We recently had the privilege of being part of Time Warner Cable’s BBQ & Blues Festival, the Southeast’s largest MBN sanctioned BBQ festival. We were there representing Mac’s Speed Shop and were set up as a dining lounge for the judges. The event was great, and about the only thing better than the barbecue was the […]

A Shining Moment at Bristol #NASCAR

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We were recently on location at Bristol Motor Speedway for one of the biggest NASCAR events on the circuit. We were there representing four important clients, each with their own unique way of utilizing our venues to maximize the brand experience for their fans. Pliability and customization are two of the main concepts that make […]