Marketing & Advertising Category Archive

Why Your Events Should Be More Like Chris Pratt

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Lately megastar Chris Pratt – star of Jurassic World, the Lego Movie, and Guardians of the Galaxy – has been making the rounds on social media. But not due to a new movie announcement, or a celebrity scandal – Pratt issued a challenge via Facebook for fans to create a new cover image for his […]

Potential: The Driving Force Behind Our Creations

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When I was about 8 years old, my dad came home and announced that he had a huge surprise for us. He and my mom pushed a monstrous cardboard box in front of my brother, my sister, and I, exclaiming “we bought us a big screen TV!” Keep in mind this was long before the days […]

Adapt to Survive: Why Your Marketing Team is Losing Money by Thinking Short-Term

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It’s January 2016, you’re sitting down with your marketing team figuring out how to best promote your brand this year and there are a handful of major events that you need to hit. First you’ll call your exhibit designer to get ready for a couple of trade shows. Then you’ll meet with your Agency of […]

What Experiential Marketers Can Learn From The Cronut

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Today is National Donut Day, and why not celebrate the donut? Simplistic in design, yet full of flavor. But just like every great idea before it, there will always be some new, inventive twist to follow. An even newer concept looking to change perceptions and influence behavior. Getting a bit dramatic for donuts? Maybe, but […]

What Late Night Teaches Us About Shareable Experiences

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Wednesday, May 20th marked the end of an era. David Letterman filmed his final Late Show on CBS. And although we’re sad to see him go, his retirement ushers in a new generation of late night hosts & comedy So, what does any of this have to do with events, experiential marketing, or experiences? YouTube […]

5 Rules for Customer Centric Design

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We love our clients. They allow us to design, develop, and deploy the kinds of things that make it exciting to come to work each day. And yet, even though we work hard to make our clients happy, we work harder to make our client’s clients happy. Focusing on the end user’s experience is what […]

How to Avoid Spending a Million Dollars a Minute

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In 1984, Apple ran its historic “1984” television commercial during Super Bowl. The ad was :60 seconds and cost over $700,000 for the tv time alone. What about Cure Auto Insurance’s :15 second, $2,000,000, “Call an Audible” spot? You don’t recall? You don’t even know who Cure Auto Insurance is? While Apple’s commercial may well be […]

Streamlining the Trade Show Experience

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Attending trade shows isn’t cheap. And it’s far from efficient. And through it all you have to put your trust in dozens of strangers that aren’t part of your team to handle your trade show environment with care. Trade Show Labor providers TS Crew followed an exhibit from Orlando to Las Vegas and were surprised to learn […]

One-of-a-kind Mobile Performance Stage w/ UNC Charlotte

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Since 2009, we’ve created a lot of really amazing experiences here at Boxman Studios. But the core principle has always been the same: To connect brands with their audiences in their community. We’re now applying that principle to our own community with a one-of-a-kind mobile performance stage that will use arts and culture to connect […]

Know Before You Go: What to Ask Your Exhibit Designer

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Over the years, we’ve been at some of North America’s top events. From the Final Four to the Rose Bowl, and from Fashion Week to SXSW, we routinely activate at the kinds of events brands want to be a part of. And we’ve learned some pretty important things along the way. Before your brand commits […]