Marketing & Advertising Category Archive

Top 7 Shipping Container Business Ideas for 2018

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Coffee Shop: With business opportunities from roasting all the way through serving drinks, the coffee and tea industry is an ideal environment for entrepreneurs to get their start. Containers are particularly useful to house coffee shops for their easy-customization and speed to market. However, we find that our clients are most enamored by their easy mobility. With […]

The Holiday Magic of Third Placemaking

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It’s the most wonderful time of the year again. The grand time when it’s socially acceptable to stuff our faces with pie, hang lights everywhere, sing Christmas carols at the top of our lungs and most importantly, be around the ones we love. As family rolls into town we scramble to entertain, thinking of places to take […]

How Social Media is Changing our Visual Landscape

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North Davidson Street, fondly called ‘Noda’ by Charlotte residents has long enticed tourists and locals to its small shops, local brews, and vibrant streets. The neighborhood’s website warmly greets visitors with this message, “Welcome to NoDa.org. NoDa is Charlotte’s historic arts and entertainment district – a neighborhood where the people are as diverse as the […]

How Porsche Used Containers to Take Fans on an Emotional Journey

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Experiences are difficult to quantify and replicate because they are, by nature, so singular. An experience only happens once, between one person and (in this case) one brand. That’s why experts and bloggers are forced to speak in generalities and platitudes. Boxman Studios sees remarkable experiences brought together through intentional use of design and space […]

Trade-Up Trade Shows

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We just returned from SGIA 2017 with our awesome client, Piedmont Plastics! While the trade show was a hit and we walked away with new connections and stellar ideas, we couldn’t help but notice the divided feelings in the room. On one side you have the sales team, freshly flown in from their respective homes […]

Shipping Containers at CLT Race for the Cure

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Next week, Boxman Studios will partner with Print Path, Hunter Towing, and Clif Bar to benefit the Susan G. Komen Race for the Cure to be held October 7, 2017.   For the first time, Race for the Cure will be held in uptown Charlotte, winding through closed streets and past our city’s historic monuments and art installations. Located at the corner […]

What Should You Know About Third Placemaking?

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This story begins like any other, with an evil machine that has gained consciousness and seeks to destroy humanity as we know it. Only the machine isn’t a big, scary, Arnold-shaped android, but rather an algorithm that changes the way we make purchases. This tech isn’t inherently evil or dangerous, but it does give people […]

Bodega: Intentional Design

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Innovation isn’t about a single life-changing idea. Sometimes it’s more about piecing together the parts of your craft or business that work well, in a totally new and different way. As our New Product Development team continues to develop the Kinetic Series, we rely on intentional design to make these structures the most useful, beautiful, […]

How to Apply Experiential Learning in Event Marketing

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If you want to create compelling events that develop authentic connections between your audience and your brand, you may want to consider experiential learning techniques. Exploring how people learn about your brand, and the role you play in that process is the first step in generating a global experiential marketing campaign. Experiential learning techniques divide […]

What the Smell?

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Experiential marketing is a funny beast. You spend countless hours planning how you want the event to look and feel. Your agency has worked tirelessly (sometimes with a host of other agency partners piled on top) to develop a well-rounded immersion experience. Did you think your job was finished? It’s not. Experts are calling for […]