Marketing & Advertising Category Archive

Shipping Containers at CLT Race for the Cure

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Next week, Boxman Studios will partner with Print Path, Hunter Towing, and Clif Bar to benefit the Susan G. Komen Race for the Cure to be held October 7, 2017.   For the first time, Race for the Cure will be held in uptown Charlotte, winding through closed streets and past our city’s historic monuments and art installations. Located at the corner […]

What Should You Know About Third Placemaking?

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This story begins like any other, with an evil machine that has gained consciousness and seeks to destroy humanity as we know it. Only the machine isn’t a big, scary, Arnold-shaped android, but rather an algorithm that changes the way we make purchases. This tech isn’t inherently evil or dangerous, but it does give people […]

Bodega: Intentional Design

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Innovation isn’t about a single life-changing idea. Sometimes it’s more about piecing together the parts of your craft or business that work well, in a totally new and different way. As our New Product Development team continues to develop the Kinetic Series, we rely on intentional design to make these structures the most useful, beautiful, […]

How to Apply Experiential Learning in Event Marketing

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If you want to create compelling events that develop authentic connections between your audience and your brand, you may want to consider experiential learning techniques. Exploring how people learn about your brand, and the role you play in that process is the first step in generating a global experiential marketing campaign. Experiential learning techniques divide […]

What the Smell?

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Experiential marketing is a funny beast. You spend countless hours planning how you want the event to look and feel. Your agency has worked tirelessly (sometimes with a host of other agency partners piled on top) to develop a well-rounded immersion experience. Did you think your job was finished? It’s not. Experts are calling for […]

4 Simple Marketing Lessons for Startup Businesses

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These days, start-ups are trending for good reason. The fun, entrepreneurial environments get people excited, but creating a new business can feel daunting without a vision or direction for the future. There are a lot of moving pieces, and the path to success is a sky-high tightrope walk. Here are a few lessons start-up businesses […]

Hold on to your glasses- The next wave of tech is coming fast

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With the recent news about Apple’s heavy focus on Apple AR glasses and the new AR Kit software platform for the iPhone, we see the acceleration into augmented reality moving into light speed. As Tim Cook recently quoted “AR use will be as common as eating three meals a day”. Currently AR (Augmented Reality) and […]

5 Creative Ways to Use Shipping Containers

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Since Malcolm Mclean invented the first intermodal container in 1956, the shipping industry has thrived from the speed and utility ISO shipping containers provide. Today, there are over 17 million circulating worldwide. So, smart businesses are looking at ways to repurpose containers for so much more. Here are some of the most creative ways our […]

Boxman Studios to Launch Kinetic Series

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CHARLOTTE, NC, June 20, 2017– Boxman Studios, innovation leader for the shipping container modification industry, will begin launching NEW products every month starting in July 2017. The collection has been named the Kinetic Series to honor shipping containers’ original purpose, mobility. Underneath the umbrella series name, Boxman Studios will be developing products into two product […]

The Significance of Branded Environments

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Your brand the unique combination of symbols, messaging, and user experience designed to evoke specific emotions and perceptions. They have been used for centuries, dating back to the ancient Romans who would stamp emblems into stone. Over the years, they have evolved to add value, enable choices, and inspire positive emotions about a firm. So, […]