Marketing & Advertising Category Archive

Trade Show Evolution, Modular Unit Solutions

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While it seems like the whole world is going digital and everything can be done online, there still exists a space for brand interaction, experiential marketing and good old-fashioned human connection. It’s the world of trade shows, and they continue to hold importance in today’s diverse business environment. Many companies plan their trade show presence […]

Stepping into the Box at Hospitality Activations

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When it comes to sports, there’s no question about the main event. There’s radiating energy around Tiger at the last hole, and the sight of Peyton making the final pass to the end-zone electrifies the crowd. Sports aren’t just the game; they’re a lifestyle. How can brands on the sidelines take part in it all? […]

Project Spotlight: COPT Coffee House

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Challenge A cup of joe on the go? It’s the morning ritual of many, and Corporate Office Properties Trust (COPT) looked to bring a full-service coffee house to the Huntsville, Alabama area with a turn-key construction solution. Their plans included constructing a multi-level structure offsite and having it fully operational within days of its arrival […]

Play Ball: Modular Construction a Winner with Baseball Stadiums

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While it’s still winter across the country, pitchers and catchers report for spring training in early February, a reminder that baseball season and warmer weather are just around the corner. As the players fine tune their skills in temperate climates, stadium operations managers back home are working on ways to perfect their part of the […]

2020 Experiential Marketing Trends

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The year is 2010. Apple has just released the iPad, Justin Bieber is at the top of the music charts, and “Glee” is the hit T.V. show of the year. Like the ubiquitous ad campaign says, whatever you’re trying to do, there’s an app for that. Ten years later, the marketing world has thoroughly infiltrated […]

Project Spotlight: Mobile Marketing Unit for Firmenich

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Challenge In the past decade, countless companies have taken their businesses online, offering customers a streamlined and accessible shopping experience. Through the rapid growth of technology, e-commerce has continued to dominate; however, some products and services require an in-person experience to best understand their brand. Firmenich has been in the scent production business for more […]

Shipping Container Structure Trends for 2020

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As we sit on the cusp of 2020, it’s interesting to look back over the last decade and see how the container building industry has evolved. This time last year we reflected on what we thought some of the biggest shipping container business ideas would be for 2019. As we approach the new decade, what […]

How Brands Benefit from Election Activations

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When developing marketing and advertising campaigns, experts are looking to make authentic connections with their customers, communicate their value propositions, and motivate their audience to take action. One technique for building connections with an audience is to leverage special events or cultural changes to frame the brand in a certain light. These larger phenomena are […]

11 Psychology Secrets Behind Exceptional Experiential Marketing Activations

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We’ve heard it argued that an experience with a brand has three phases. To start, a person has a first-hand experience with a brand. Second, they purchase an offering from that brand. And finally, the customer shares their experience with the product or service with others. Experiential marketing is powerful beyond other channels because it gives […]

5 Examples of a Shipping Container Light Show

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This April, we introduced you to one of our newest technology partners, G-SMATT America, a really cool company from South Korea. They have developed a special architectural-grade glass that uses embedded LED lights to create a window product that works as transparent glass and multi-media light displays which can include photos, motion graphic, interactive games, […]