Marketing & Advertising Category Archive

Did Facebook Just Save Virtual Reality?

in

If you haven’t noticed it yet, you will soon. Facebook has just released 3D image capabilities to all users. The feature adds a layer of depth to photos as you scroll through your newsfeed. The company has proposed 3D photos as a new way to share your memories with a fun, lifelike dimension. In essence, the photos change perspective in response to your movements, […]

What keeps Experiential Marketers up at night?

in

Experiential Marketing is a labor of love. There’s nothing like the feeling that you have pieced together an amazing experiential event that impacts event attendees and allows your client to collect data to realize a return on their investment. But experiential marketing isn’t easy. In fact, it’s really really hard and the people who show […]

How to Plan a Shipping Container Pop-Up

in

Let’s start with the basics: What is a pop-up?   Pop-ups may be the most versatile and approachable means for retail businesses to test their ideas and grow their following. To the world, pop-ups mean one thing: temporary. How that limited-time opportunity takes shape is a little more flexible. Some pop-up shops happen in vacant […]

Behind Boxman Studios’ Brand

in

Matched only by the innovative designs and iconic structures we produce, Boxman Studios’ logo is the heart of our brand. It is responsible for accurately conveying who we are, our mission, and our value to clients. It communicates how our process and products differ from our competitors and it supports our brand with visually distinct characteristics. […]

Food Brands Need Experiential Sampling. Here’s Why:

in

This post was originally published on 12/13/2016. Due to its popularity, it was updated with new information on 6/20/2018. Food brands all face the same challenge. Without sampling, it’s nearly impossible to convince someone to become a reoccurring customer. When asked by Sampling Advisors, “What would induce you to try a new product or brand?”, […]

Watch us Build a Shipping Container Tower

in

Tribridge Residential is grabbing up space in the Charlotte Market. But they aren’t just packing in multifamily housing. They’re working hard to ensure that each new development fosters community, adds value to the area, and reflects the unique aesthetic of each neighborhood. One of their four recently acquired properties sits at the heart of Charlotte’s […]

Should you Buy Or Rent A Shipping Container For your Pop Up Event?

in

This post was originally published on 12/9/2013. Due to its popularity, it was updated with new information on 7/11/2018. We’re faced with this quandary all the time. Should I buy a home or rent? Should I purchase a car or lease? Should I make the commitment to buy all my favorite movies or just subscribe […]

3 Ways Shipping Container Displays Can Make Trade Shows Easy

in

This post was originally published on 6/11/2013. Due to its popularity, it was updated with new information on 6/20/2018.   Trade shows and easy: two words that planners don’t often put together. Trade show participation is a challenge, combining the pressure of a complex, time-sensitive logistical operation with the unique opportunity for one-on-one branded customer […]

With container leases this good, you’ll ditch tent rentals forever

in

Agencies looking for event leases often run into the same problem: everything looks pretty much the same. Tents come in a handful of standard sizes and designs. Event venues have many of the same aesthetic features. Mobile events are all made from the same 5 kinds of vehicle (more or less). Shipping containers, on the […]

What can musicians teach you about your next pop-up?

in

Five years ago, Beyoncé took the music industry by storm when she released her fifth, self-titled album. Beyoncé was so unique because each song had an accompanying music video and that the album released unexpectedly. The recording process was secretive and the album itself suddenly appeared on the iTunes Music Store without any promotion. When […]