Marketing & Advertising Category Archive

Watch us Build a Shipping Container Tower

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Tribridge Residential is grabbing up space in the Charlotte Market. But they aren’t just packing in multifamily housing. They’re working hard to ensure that each new development fosters community, adds value to the area, and reflects the unique aesthetic of each neighborhood. One of their four recently acquired properties sits at the heart of Charlotte’s […]

Should you Buy Or Rent A Shipping Container For your Pop Up Event?

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This post was originally published on 12/9/2013. Due to its popularity, it was updated with new information on 7/11/2018. We’re faced with this quandary all the time. Should I buy a home or rent? Should I purchase a car or lease? Should I make the commitment to buy all my favorite movies or just subscribe […]

3 Ways Shipping Container Displays Can Make Trade Shows Easy

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This post was originally published on 6/11/2013. Due to its popularity, it was updated with new information on 6/20/2018.   Trade shows and easy: two words that planners don’t often put together. Trade show participation is a challenge, combining the pressure of a complex, time-sensitive logistical operation with the unique opportunity for one-on-one branded customer […]

With container leases this good, you’ll ditch tent rentals forever

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Agencies looking for event leases often run into the same problem: everything looks pretty much the same. Tents come in a handful of standard sizes and designs. Event venues have many of the same aesthetic features. Mobile events are all made from the same 5 kinds of vehicle (more or less). Shipping containers, on the […]

What can musicians teach you about your next pop-up?

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Five years ago, Beyoncé took the music industry by storm when she released her fifth, self-titled album. Beyoncé was so unique because each song had an accompanying music video and that the album released unexpectedly. The recording process was secretive and the album itself suddenly appeared on the iTunes Music Store without any promotion. When […]

The Intern’s Social Media Advice: Don’t wait for perfection to begin

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When businesses start using social media to promote their concept, there’s a solid chance that they’ll experience some initial anxiety. Social media influencers and marketing gurus all give the same advice; “Be authentic.” It sounds obvious, but you might be surprised by how many struggle to share the raw, genuine content that speaks to followers. […]

Ride-Hailing Apps Can and Should Provide Better Experiences for their Drivers

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As they continue their hyper-growth track, ride-hailing applications will continue to focus on acquiring customers. The companies, like Lyft and Uber, play a delicate game of supply and demand. As platforms that facilitate a two-sided marketplace (riders and drivers), these companies are suffering a chicken and egg problem. They need both riders and drivers for […]

Striking a Balance with Events and Social Media

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We can’t deny the importance of social media, especially when paired with experiential marketing. Thanks to larger audiences, meaningful connections, and real-time data, we have a deeper understanding of what it takes to pull off a successful event. On the other hand, these might not be enough. An absurd amount of content gets uploaded online […]

How are Modified Shipping Containers Priced?

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This post was originally published on 8/24/2014. Due to its popularity, it was updated with new information on 3/14/2018. If you’ve found this blog, chances are you’re researching the process for buying a modified shipping container. This isn’t the first article you’ve read about shipping container architecture (or maybe it is), so you probably already […]

The Basics: Experiential Marketing with Shipping Containers

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In this article we will explore:  What is Experiential Marketing? Why does Experiential Marketing Work? Where should you activate Experiential Marketing? How to Start Experiential Marketing with Shipping Containers. Examples of Experiential Marketing with Shipping Containers.   What is Experiential Marketing? Experiential marketing is a strategy to engage new and potential customers. Historically, marketing campaigns have […]