Marketing & Advertising Category Archive

How to Apply Experiential Learning in Event Marketing

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If you want to create compelling events that develop authentic connections between your audience and your brand, you may want to consider experiential learning techniques. Exploring how people learn about your brand, and the role you play in that process is the first step in generating a global experiential marketing campaign. Experiential learning techniques divide […]

What the Smell?

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Experiential marketing is a funny beast. You spend countless hours planning how you want the event to look and feel. Your agency has worked tirelessly (sometimes with a host of other agency partners piled on top) to develop a well-rounded immersion experience. Did you think your job was finished? It’s not. Experts are calling for […]

4 Simple Marketing Lessons for Startup Businesses

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These days, start-ups are trending for good reason. The fun, entrepreneurial environments get people excited, but creating a new business can feel daunting without a vision or direction for the future. There are a lot of moving pieces, and the path to success is a sky-high tightrope walk. Here are a few lessons start-up businesses […]

Hold on to your glasses- The next wave of tech is coming fast

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With the recent news about Apple’s heavy focus on Apple AR glasses and the new AR Kit software platform for the iPhone, we see the acceleration into augmented reality moving into light speed. As Tim Cook recently quoted “AR use will be as common as eating three meals a day”. Currently AR (Augmented Reality) and […]

5 Creative Ways to Use Shipping Containers

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Since Malcolm Mclean invented the first intermodal container in 1956, the shipping industry has thrived from the speed and utility ISO shipping containers provide. Today, there are over 17 million circulating worldwide. So, smart businesses are looking at ways to repurpose containers for so much more. Here are some of the most creative ways our […]

Boxman Studios to Launch Kinetic Series

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CHARLOTTE, NC, June 20, 2017– Boxman Studios, innovation leader for the shipping container modification industry, will begin launching NEW products every month starting in July 2017. The collection has been named the Kinetic Series to honor shipping containers’ original purpose, mobility. Underneath the umbrella series name, Boxman Studios will be developing products into two product […]

The Significance of Branded Environments

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Your brand the unique combination of symbols, messaging, and user experience designed to evoke specific emotions and perceptions. They have been used for centuries, dating back to the ancient Romans who would stamp emblems into stone. Over the years, they have evolved to add value, enable choices, and inspire positive emotions about a firm. So, […]

Getting A (Virtual) Reality Check

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Ground-breaking technology nearly always causes a stutter-step in the business world. Everyone knows it will change the game. Everyone knows it can make their business money, but no one is quite sure how. That’s the beauty and the curse of advancements in consumer-facing technology. People love it. It makes their lives easier, fuller, or more […]

Experiential Marketing to Attract Millennials

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Millennials have gotten a bad rap. They’re recognized for being lazy, narcissistic, and entitled selfie-lovers by older generations, even though this isn’t always the case. However you feel about the generation, millennials will continue to be key influencers for your business. Targeting them with experiential marketing is a smart move. Here’s why. Millennials are one […]

Lessons Learned from April’s Caribbean Garbage Fyre

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In a legal complaint obtained by Rolling Stone, the suit claims that “this outrageous failure to prepare, coupled with Defendants’ deliberate falsehoods in promoting the island ‘experience,’ demonstrates that the Fyre Festival was nothing more than a get-rich-quick scam from the very beginning.” The festival’s lack of adequate food, water, shelter, and medical care created […]