Marketing & Advertising Category Archive

Shipping Container Structure Trends for 2020

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As we sit on the cusp of 2020, it’s interesting to look back over the last decade and see how the container building industry has evolved. This time last year we reflected on what we thought some of the biggest shipping container business ideas would be for 2019. As we approach the new decade, what […]

How Brands Benefit from Election Activations

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When developing marketing and advertising campaigns, experts are looking to make authentic connections with their customers, communicate their value propositions, and motivate their audience to take action. One technique for building connections with an audience is to leverage special events or cultural changes to frame the brand in a certain light. These larger phenomena are […]

11 Psychology Secrets Behind Exceptional Experiential Marketing Activations

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We’ve heard it argued that an experience with a brand has three phases. To start, a person has a first-hand experience with a brand. Second, they purchase an offering from that brand. And finally, the customer shares their experience with the product or service with others. Experiential marketing is powerful beyond other channels because it gives […]

5 Examples of a Shipping Container Light Show

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This April, we introduced you to one of our newest technology partners, G-SMATT America, a really cool company from South Korea. They have developed a special architectural-grade glass that uses embedded LED lights to create a window product that works as transparent glass and multi-media light displays which can include photos, motion graphic, interactive games, […]

3 Ways the G-Tainer Transforms Your Exhibit

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We have some big news we’re excited to share! To continue our pursuit of innovation in the event industry, we’ve partnered with an outstanding company that will bring our event offerings to a completely new level!   G-SMATT (our new best friends) are the exclusive creator and provider of G-Glass. The industry-changing commercial grade glass is embedded with micro-LED […]

An Exhaustive Guide to Event Marketing with Shipping Containers

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Event Marketing is how we got our start. It’s been our bread and butter for over 10 years and now we want to share our knowledge with the world! Today is the starting point for this piece, but it is intended to be exhaustive. So, if there are questions you have about event marketing with […]

8 Experiential Activation Examples We Love

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Warner Brothers Blade Runner 2049 Experience About the Agency: Giant Spoon  Giant Spoon is an agency that was built to create culture, to find ways for brands to integrate seamlessly into the swirl of experiences that surround us. About the Activation: Years after Blade Runner’s first debut, Giant Spoon was tasked with creating an immersive […]

The 9 Hottest Shipping Container Business Ideas for 2019

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Mobile Restaurant Shipping containers give restaurants something they never had before, a building they can move. Typically, when someone wants to start a new restaurant or change locations, the owner would need to find a new location to either lease or buy the new space. Then, they invest thousands in renovating the space and customizing […]

Did Facebook Just Save Virtual Reality?

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If you haven’t noticed it yet, you will soon. Facebook has just released 3D image capabilities to all users. The feature adds a layer of depth to photos as you scroll through your newsfeed. The company has proposed 3D photos as a new way to share your memories with a fun, lifelike dimension. In essence, the photos change perspective in response to your movements, […]

What keeps Experiential Marketers up at night?

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Experiential Marketing is a labor of love. There’s nothing like the feeling that you have pieced together an amazing experiential event that impacts event attendees and allows your client to collect data to realize a return on their investment. But experiential marketing isn’t easy. In fact, it’s really really hard and the people who show […]