Marketing & Advertising Category Archive

Boxman Studios to Launch Kinetic Series

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CHARLOTTE, NC, June 20, 2017– Boxman Studios, innovation leader for the shipping container modification industry, will begin launching NEW products every month starting in July 2017. The collection has been named the Kinetic Series to honor shipping containers’ original purpose, mobility. Underneath the umbrella series name, Boxman Studios will be developing products into two product […]

The Significance of Branded Environments

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Your brand the unique combination of symbols, messaging, and user experience designed to evoke specific emotions and perceptions. They have been used for centuries, dating back to the ancient Romans who would stamp emblems into stone. Over the years, they have evolved to add value, enable choices, and inspire positive emotions about a firm. So, […]

Getting A (Virtual) Reality Check

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Ground-breaking technology nearly always causes a stutter-step in the business world. Everyone knows it will change the game. Everyone knows it can make their business money, but no one is quite sure how. That’s the beauty and the curse of advancements in consumer-facing technology. People love it. It makes their lives easier, fuller, or more […]

Experiential Marketing to Attract Millennials

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Millennials have gotten a bad rap. They’re recognized for being lazy, narcissistic, and entitled selfie-lovers by older generations, even though this isn’t always the case. However you feel about the generation, millennials will continue to be key influencers for your business. Targeting them with experiential marketing is a smart move. Here’s why. Millennials are one […]

Lessons Learned from April’s Caribbean Garbage Fyre

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In a legal complaint obtained by Rolling Stone, the suit claims that “this outrageous failure to prepare, coupled with Defendants’ deliberate falsehoods in promoting the island ‘experience,’ demonstrates that the Fyre Festival was nothing more than a get-rich-quick scam from the very beginning.” The festival’s lack of adequate food, water, shelter, and medical care created […]

How to Make your Pop-Up Happen

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Pop-up retail is crowned as an easy, affordable solution for retailers and entrepreneurs looking for an authentic customer experience, testing and introducing products to new markets, and utilizing the short-term marketing opportunity to generate buzz. When you’re planning for your pop-up it’s natural to start with the fun stuff. What kind of unique experience will […]

Retail Returns with Third Placemaking

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Starting with the obvious: the revolution of ecommerce and digital shopping has changed the way retailers must operate to survive. At Charlotte’s annual ICSC, panelists and attendees raved about the importance of speed, technology integrations, and reducing friction in their buying process. (Friction meaning anything that may get in the way of a customer completing […]

Brand Storytelling through Experiential Marketing

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Think about a time you had more fun than you expected. What made it special? Do you remember your bar tab? Do you remember the name of a new person? What about the color of the walls or the band that was playing? Chances are you remember some of these things, perhaps all; perhaps none. […]

6 Unique ways to Use Boxman Studio’s 20’ Suite

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Spread your Message, Before they Enter the Tradeshow or Expo Hyundai at SEMA When you attend the largest tradeshows in the world, it can be difficult to stand out. To make a splash, Hyundai tooted their horn for guests, outside of the Las Vegas Convention Center. This achieved two goals. First, Hyundai was able to […]

Experiential Marketers Need Good Vendors

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Boxman Studios acts like a partner. We’re dedicated to guiding you through your build, helping you make informed decisions, and making sure you get the value out of your container space. The partnership mentality makes us a great vendor, and it means we know what to look for when searching for our own vendors. Here […]