Marketing & Advertising Category Archive

Lessons Learned from April’s Caribbean Garbage Fyre

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In a legal complaint obtained by Rolling Stone, the suit claims that “this outrageous failure to prepare, coupled with Defendants’ deliberate falsehoods in promoting the island ‘experience,’ demonstrates that the Fyre Festival was nothing more than a get-rich-quick scam from the very beginning.” The festival’s lack of adequate food, water, shelter, and medical care created […]

How to Make your Pop-Up Happen

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Pop-up retail is crowned as an easy, affordable solution for retailers and entrepreneurs looking for an authentic customer experience, testing and introducing products to new markets, and utilizing the short-term marketing opportunity to generate buzz. When you’re planning for your pop-up it’s natural to start with the fun stuff. What kind of unique experience will […]

Retail Returns with Third Placemaking

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Starting with the obvious: the revolution of ecommerce and digital shopping has changed the way retailers must operate to survive. At Charlotte’s annual ICSC, panelists and attendees raved about the importance of speed, technology integrations, and reducing friction in their buying process. (Friction meaning anything that may get in the way of a customer completing […]

Brand Storytelling through Experiential Marketing

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Think about a time you had more fun than you expected. What made it special? Do you remember your bar tab? Do you remember the name of a new person? What about the color of the walls or the band that was playing? Chances are you remember some of these things, perhaps all; perhaps none. […]

6 Unique ways to Use Boxman Studio’s 20’ Suite

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Spread your Message, Before they Enter the Tradeshow or Expo Hyundai at SEMA When you attend the largest tradeshows in the world, it can be difficult to stand out. To make a splash, Hyundai tooted their horn for guests, outside of the Las Vegas Convention Center. This achieved two goals. First, Hyundai was able to […]

Experiential Marketers Need Good Vendors

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Boxman Studios acts like a partner. We’re dedicated to guiding you through your build, helping you make informed decisions, and making sure you get the value out of your container space. The partnership mentality makes us a great vendor, and it means we know what to look for when searching for our own vendors. Here […]

Giving Exhibits an Experiential Twist

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Trade Shows are already an integral part of many marketing plans. When 67% of all attendees represent a new potential customer for exhibitors, why wouldn’t they be? That number is respectable, but what if it isn’t enough? Enter experiential. According to EventTrack, 98% of attendees feel more inclined to purchase after attending an experiential activation. […]

Measuring for Event ROI

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Brands are looking for better ways to justify spending and to see a return on investment. You must prove that your campaigns are worth their assigned budget, and that they produce results. Your clients need a number. Why did the campaign work? How do we know? Amazing creative and show-stopping experiences are nice, but the […]

5 Questions to Answer when Interviewing Experiential Agencies

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Collaborating with an agency is a smart way to save precious time and marketing dollars. You already know you need to focus more effort on experiential campaigns, but you have no idea where to start, or how to show measurable return. Experienced agencies can offer tons of advice and expertise that you need, but how […]

3 Practical Tips for Wayfinding

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Wayfinding is all about making spaces navigable. It’s an easy scenario to play out. You’re attending your first music festival. The grounds go on for a mile, your tickets are getting scanned and you’re famished from the long walk from parking lot to festival. How do you know where to go to find food? Do […]