Marketing & Advertising Category Archive

Striking a Balance with Events and Social Media

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We can’t deny the importance of social media, especially when paired with experiential marketing. Thanks to larger audiences, meaningful connections, and real-time data, we have a deeper understanding of what it takes to pull off a successful event. On the other hand, these might not be enough. An absurd amount of content gets uploaded online […]

How are Modified Shipping Containers Priced?

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This post was originally published on 8/24/2014. Due to its popularity, it was updated with new information on 3/14/2018. If you’ve found this blog, chances are you’re researching the process for buying a modified shipping container. This isn’t the first article you’ve read about shipping container architecture (or maybe it is), so you probably already […]

The Basics: Experiential Marketing with Shipping Containers

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In this article we will explore:  What is Experiential Marketing? Why does Experiential Marketing Work? Where should you activate Experiential Marketing? How to Start Experiential Marketing with Shipping Containers. Examples of Experiential Marketing with Shipping Containers.   What is Experiential Marketing? Experiential marketing is a strategy to engage new and potential customers. Historically, marketing campaigns have […]

Guide: Capture Event Videos Like a Pro

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As the saying goes, a picture is worth a thousand words. But what about a video? Shareable video content is a great tool you can utilize to promote your next event. Visual consumption continues to outperform text-based posts and shows no signs of slowing down. Yet some are still hesitant to give it a try. […]

Top 7 Shipping Container Business Ideas for 2018

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Coffee Shop: With business opportunities from roasting all the way through serving drinks, the coffee and tea industry is an ideal environment for entrepreneurs to get their start. Containers are particularly useful to house coffee shops for their easy-customization and speed to market. However, we find that our clients are most enamored by their easy mobility. With […]

The Holiday Magic of Third Placemaking

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It’s the most wonderful time of the year again. The grand time when it’s socially acceptable to stuff our faces with pie, hang lights everywhere, sing Christmas carols at the top of our lungs and most importantly, be around the ones we love. As family rolls into town we scramble to entertain, thinking of places to take […]

How Social Media is Changing our Visual Landscape

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North Davidson Street, fondly called ‘Noda’ by Charlotte residents has long enticed tourists and locals to its small shops, local brews, and vibrant streets. The neighborhood’s website warmly greets visitors with this message, “Welcome to NoDa.org. NoDa is Charlotte’s historic arts and entertainment district – a neighborhood where the people are as diverse as the […]

How Porsche Used Containers to Take Fans on an Emotional Journey

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Experiences are difficult to quantify and replicate because they are, by nature, so singular. An experience only happens once, between one person and (in this case) one brand. That’s why experts and bloggers are forced to speak in generalities and platitudes. Boxman Studios sees remarkable experiences brought together through intentional use of design and space […]

Trade-Up Trade Shows

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We just returned from SGIA 2017 with our awesome client, Piedmont Plastics! While the trade show was a hit and we walked away with new connections and stellar ideas, we couldn’t help but notice the divided feelings in the room. On one side you have the sales team, freshly flown in from their respective homes […]

Shipping Containers at CLT Race for the Cure

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Next week, Boxman Studios will partner with Print Path, Hunter Towing, and Clif Bar to benefit the Susan G. Komen Race for the Cure to be held October 7, 2017.   For the first time, Race for the Cure will be held in uptown Charlotte, winding through closed streets and past our city’s historic monuments and art installations. Located at the corner […]