Marketing & Advertising Category Archive

Brand Storytelling through Experiential Marketing

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Think about a time you had more fun than you expected. What made it special? Do you remember your bar tab? Do you remember the name of a new person? What about the color of the walls or the band that was playing? Chances are you remember some of these things, perhaps all; perhaps none. […]

6 Unique ways to Use Boxman Studio’s 20’ Suite

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Spread your Message, Before they Enter the Tradeshow or Expo Hyundai at SEMA When you attend the largest tradeshows in the world, it can be difficult to stand out. To make a splash, Hyundai tooted their horn for guests, outside of the Las Vegas Convention Center. This achieved two goals. First, Hyundai was able to […]

Experiential Marketers Need Good Vendors

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Boxman Studios acts like a partner. We’re dedicated to guiding you through your build, helping you make informed decisions, and making sure you get the value out of your container space. The partnership mentality makes us a great vendor, and it means we know what to look for when searching for our own vendors. Here […]

Giving Exhibits an Experiential Twist

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Trade Shows are already an integral part of many marketing plans. When 67% of all attendees represent a new potential customer for exhibitors, why wouldn’t they be? That number is respectable, but what if it isn’t enough? Enter experiential. According to EventTrack, 98% of attendees feel more inclined to purchase after attending an experiential activation. […]

Measuring for Event ROI

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Brands are looking for better ways to justify spending and to see a return on investment. You must prove that your campaigns are worth their assigned budget, and that they produce results. Your clients need a number. Why did the campaign work? How do we know? Amazing creative and show-stopping experiences are nice, but the […]

5 Questions to Answer when Interviewing Experiential Agencies

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Collaborating with an agency is a smart way to save precious time and marketing dollars. You already know you need to focus more effort on experiential campaigns, but you have no idea where to start, or how to show measurable return. Experienced agencies can offer tons of advice and expertise that you need, but how […]

3 Practical Tips for Wayfinding

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Wayfinding is all about making spaces navigable. It’s an easy scenario to play out. You’re attending your first music festival. The grounds go on for a mile, your tickets are getting scanned and you’re famished from the long walk from parking lot to festival. How do you know where to go to find food? Do […]

Using Gamification to Make Experiential Fun

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A good customer experience means their expectations have been met, right? While this thought is seductive, it’s a briar patch that catches even the best experiential marketers. Experts suggest that the rapidly growing customer expectations for experience means that very soon even an “average” experience will be considered a negative. So, reworking your strategy should […]

Benefiting from Collaboration

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As the leading provider of kinetic architecture to experiential marketing, event, and agency clients we are 100% focused on designing, developing and deploying the highest standard and most customizable activations on the market. Thus, we use a sliding scale of price and collaboration. You determine how engaged you need us to be in the project […]

Look for us at the Sports Licensing and Tailgate Show!

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Boxman Studios is pleased to announce that our Sports Marketing and Events division will be attending the 2017 Sports Licensing and Tailgate Show at the Las Vegas Convention Center on January 17th and 18th.  We’ll help show fans who you are! We’re setting the stage for iconic experiences by creating spaces that integrate technology and […]