Marketing & Advertising Category Archive

How to Plan a Shipping Container Pop-Up

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Let’s start with the basics: What is a pop-up?   Pop-ups may be the most versatile and approachable means for retail businesses to test their ideas and grow their following. To the world, pop-ups mean one thing: temporary. How that limited-time opportunity takes shape is a little more flexible. Some pop-up shops happen in vacant […]

Behind Boxman Studios’ Brand

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Matched only by the innovative designs and iconic structures we produce, Boxman Studios’ logo is the heart of our brand. It is responsible for accurately conveying who we are, our mission, and our value to clients. It communicates how our process and products differ from our competitors and it supports our brand with visually distinct characteristics. […]

Food Brands Need Experiential Sampling. Here’s Why:

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This post was originally published on 12/13/2016. Due to its popularity, it was updated with new information on 6/20/2018. Food brands all face the same challenge. Without sampling, it’s nearly impossible to convince someone to become a reoccurring customer. When asked by Sampling Advisors, “What would induce you to try a new product or brand?”, […]

Watch us Build a Shipping Container Tower

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Tribridge Residential is grabbing up space in the Charlotte Market. But they aren’t just packing in multifamily housing. They’re working hard to ensure that each new development fosters community, adds value to the area, and reflects the unique aesthetic of each neighborhood. One of their four recently acquired properties sits at the heart of Charlotte’s […]

Should you Buy Or Rent A Shipping Container For your Pop Up Event?

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This post was originally published on 12/9/2013. Due to its popularity, it was updated with new information on 7/11/2018. We’re faced with this quandary all the time. Should I buy a home or rent? Should I purchase a car or lease? Should I make the commitment to buy all my favorite movies or just subscribe […]

3 Ways Shipping Container Displays Can Make Trade Shows Easy

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This post was originally published on 6/11/2013. Due to its popularity, it was updated with new information on 6/20/2018.   Trade shows and easy: two words that planners don’t often put together. Trade show participation is a challenge, combining the pressure of a complex, time-sensitive logistical operation with the unique opportunity for one-on-one branded customer […]

With container leases this good, you’ll ditch tent rentals forever

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Agencies looking for event leases often run into the same problem: everything looks pretty much the same. Tents come in a handful of standard sizes and designs. Event venues have many of the same aesthetic features. Mobile events are all made from the same 5 kinds of vehicle (more or less). Shipping containers, on the […]

What can musicians teach you about your next pop-up?

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Five years ago, Beyoncé took the music industry by storm when she released her fifth, self-titled album. Beyoncé was so unique because each song had an accompanying music video and that the album released unexpectedly. The recording process was secretive and the album itself suddenly appeared on the iTunes Music Store without any promotion. When […]

The Intern’s Social Media Advice: Don’t wait for perfection to begin

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When businesses start using social media to promote their concept, there’s a solid chance that they’ll experience some initial anxiety. Social media influencers and marketing gurus all give the same advice; “Be authentic.” It sounds obvious, but you might be surprised by how many struggle to share the raw, genuine content that speaks to followers. […]

Ride-Hailing Apps Can and Should Provide Better Experiences for their Drivers

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As they continue their hyper-growth track, ride-hailing applications will continue to focus on acquiring customers. The companies, like Lyft and Uber, play a delicate game of supply and demand. As platforms that facilitate a two-sided marketplace (riders and drivers), these companies are suffering a chicken and egg problem. They need both riders and drivers for […]