Industry Knowledge Category Archive

4 Characteristics That Set GREAT Designers Apart

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Creativity is often mistook for being an innate characteristic; not something that can be learned or achieved, but something only a very small, very special population acquires at birth. It’s very easy to shake off a call to adventure because you’re not “creative enough” or “innovative enough.” But the truth is, creativity isn’t a birthmark, […]

Behind Boxman Studios’ Price Tag

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What is most important to agency account executives when planning events or tradeshows for clients? Customer service? Creativity? References? All of these answers are correct on some level, but ultimately, AEs need to know what’s on the price tag. And every day, vendors sink or swim based on the agency’s comfort level with that number. […]

A Battle Like No Other

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Last weekend reminded us why there’s no time quite like college football time. Bristol Motor Speedway was completely transformed into a spectacle unlike any other. The inaugural rivalry game between the Tennessee Volunteers and the Virginia Tech Hokies was one for the books. And we couldn’t help but notice how much the Speedway transformation reminded […]

Online Retail Giant is moving in on Physical Locations

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Your biggest surprise this fall isn’t going to be running into holiday displays and pop-ups much earlier than expected, it’s going to be WHO is popping up. E-commerce giant and online shopping revolutionary, Amazon, will be setting up shop in a store near you this fall. Following their announcement to build physical bookstores in New […]

Boxman Studios is Ready for Battle

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The countdown to the first-ever Battle at Bristol is officially underway. With less than 10 days to go, Boxman Studios is excited to be able to participate in this year’s rivalry football game, with Tennessee taking on Virginia Tech. We will be hanging out in the Lady Equipment Co. parking lot chatting all things football […]

Part 2: Teens are Forcing Retailers to Rethink their Brand Experience

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Last week we posed a problem: mall-anchored retailers have lost their market share due to poor location, out-of-date styles, cheaper options at fast-fashion clothing-lines and brands focusing on experiences rather than products. With many major clothing brands claiming Chapter 11, teen-focused retailers are wondering, “What can I do to reverse the tide?” 1. Push for […]

What John Saunders Taught Us About Connecting with Your Audience

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The sports world was shaken to its core last week when legendary ESPN announcer John Saunders died. As a veteran broadcaster, he was extremely well-rounded in his skillset and leaves behind an incredible legacy. Here are a few ways his influence spans beyond any halftime report. Consistency is gold Every company has their mission statement. […]

What You Need to Know About Human Spirit Marketing

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Walk into any marketing department, in any industry, at any company, and sit down with their manager and ask, “What do you do all day?” The answer will sound something like this: we listen to consumer’s voices to understand their needs and pain points. Once we understand our buyer personas, we craft value propositions and […]

Big Presence, Small Footprint

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Is bigger really better? Sometimes it’s easy to think that you need to go big or go home. But, when it comes to standing tall and owning your presence at an event, bigger does not always mean better. Here are a couple of tips for how to have a large presence without taking up a […]

3 Places to Launch a Mobile Teaching Kitchen

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With an increased public interest in health and wellness and the medical community’s ever-changing opinion about proper nutrition, as well as an increased need for middle-level jobs in food service, the community as a whole is in dire need of some education. Our solution? Teaching kitchens. You may have seen them before, but never quite […]