Food Service Category Archive

Food Brands Need Experiential Sampling. Here’s Why:

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This post was originally published on 12/13/2016. Due to its popularity, it was updated with new information on 6/20/2018. Food brands all face the same challenge. Without sampling, it’s nearly impossible to convince someone to become a reoccurring customer. When asked by Sampling Advisors, “What would induce you to try a new product or brand?”, […]

Here’s the Low-Down on Ghost Restaurants

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If you’re drawn to the idea of food truck or shipping container restaurants, we’ve landed on a new trend that’s sure to get your entrepreneurial brain buzzing. Ghost restaurants are an interesting phenomenon born from the digital age and a growing demand for a variety of quality food, delivered straight to customers. If you’re asking […]

How are Modified Shipping Containers Priced?

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This post was originally published on 8/24/2014. Due to its popularity, it was updated with new information on 3/14/2018. If you’ve found this blog, chances are you’re researching the process for buying a modified shipping container. This isn’t the first article you’ve read about shipping container architecture (or maybe it is), so you probably already […]

3 Ways Breweries Benefit from a Mobile Bar

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A bar is so much more than a place to sip on your favorite frosty beverage. Breweries are a community gathering space, a therapist’s office, a celebration venue, and so much more. But running a craft beer business isn’t easy. The uncertainty of market conditions, brand identity, and the challenges of spreading the word about […]

5 Charlotte Businesses Creating A Remarkable Experience  

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It’s corny, but we get really excited about space.   There’s something so compelling about walking into a quaint little store and being immersed in the emotional and artistic value of the company right as you enter.   We want to know what about these businesses makes them thrive the way they do, so we came up with a list of Charlotte businesses who excel […]

An Appetite for Lighting

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Imagine walking into your favorite restaurant for the first time.   What was your first impression? What did you see? A majority of our first impressions are largely based on sight and visual elements. Elements as simple as lighting can greatly factor into how we view and judge a company’s brand personality.   The goal of creating a brand personality is to connect with your customers. It’s about turning a company that can often come […]

Why Use A Shipping Container Restaurant?

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Shipping container restaurants are blowing up this year. Thanks to the industry’s evolving climate, elevated food quality, improved dining experiences, and increased consideration for convenience, restaurant groups are ripe for big innovations not only in the cuisine, but the location and venues themselves. We’ve seen a major influx in proprietors wishing to update their model, […]

What Should You Know About Third Placemaking?

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This story begins like any other, with an evil machine that has gained consciousness and seeks to destroy humanity as we know it. Only the machine isn’t a big, scary, Arnold-shaped android, but rather an algorithm that changes the way we make purchases. This tech isn’t inherently evil or dangerous, but it does give people […]

Bodega: Intentional Design

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Innovation isn’t about a single life-changing idea. Sometimes it’s more about piecing together the parts of your craft or business that work well, in a totally new and different way. As our New Product Development team continues to develop the Kinetic Series, we rely on intentional design to make these structures the most useful, beautiful, […]

Quick Tips for your Temporary Kitchen

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If you’re planning a renovation project for your food service concept, listen up! You’re concerned about shutting down for too long. You’re worried about laying your employees off or missing potential revenue. When you can’t or won’t temporarily shut down your business, a temporary kitchen is imperative. Below are some best practices for starting your […]