Food Service Category Archive

4 Trends Impacting Global Food Industry

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Restaurants are an ever-evolving business. As you grow and change, you may find that you’ll need to adjust your menu, layout, brand, or business practices to stay at the top of your game. Tides started shifting for many industries earlier this year, and food service is no exception. What trends are moving the needle in […]

Foodies Listen When Restaurants Take a Position

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Commonly referred to as manifesto marketing, the idea that businesses should hold rigid beliefs and take a stance on issues was notably introduced by Simon Sinek. He believes that people don’t buy what you sell. They buy why and how you sell it. The goal is to attract a group of like-minded customers that develop […]

5 Ways to Use Shipping Containers for Food Service

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Shipping container kitchens are right on trend this year. That means a couple things: more people are interested in opening their first container restaurant, and many of those people will be shocked when they find out the level of thought required for the design. The first step to ensure that you’re making the most out […]

6 Unique ways to Use Boxman Studio’s 20’ Suite

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Spread your Message, Before they Enter the Tradeshow or Expo Hyundai at SEMA When you attend the largest tradeshows in the world, it can be difficult to stand out. To make a splash, Hyundai tooted their horn for guests, outside of the Las Vegas Convention Center. This achieved two goals. First, Hyundai was able to […]

Leveraging your Container Restaurant’s Small Footprint

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In the restaurant biz, location is a big factor. So, what happens when your perfect location is too small or too expensive to fit a full-size restaurant? Do you sacrifice a prime plot with tons of foot traffic for a larger space and less turnover? Common language in the industry would suggest that small is […]

4 Important Questions for Mobile Kitchen Design

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The first step in the design and build of a container restaurant is research. And the start of research is knowing the right questions to ask. We’ve been at the forefront of shipping container kitchen design, and we’re dedicated to making sure you are fully informed and prepared for the process. Begin by answering these […]

Designing for QSR Experiences

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Dining at home is becoming increasingly popular, as subscription brands and eat-at-home options grow into new markets. The increased competition for a place in America’s dinner-time plans means that quick serve restaurants are starting to rely on functional designs and great experiences to generate some traffic. Most brands have positioned for dine-in guests to generate […]

Why Pizza is Dominating Over Other Quick Serve Restaurants

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The new year is ringing in a little softer than most QSRs were anticipating. Changing tides around minimum wage legislation and labor relation standards are contributing to the uncertainty many food service groups are feeling. Though operation costs continue to skyrocket, consumers are holding onto their purse strings a little tighter than usual, and are […]

Why is Experiential Marketing Important for Food Brands?

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What obstacle do all B2C Food Service providers face? It is nearly impossible to convince someone to become a reoccurring customer of your product without an opportunity to try the food first. When asked by Sampling Advisors, “What would induce you to try a new product or brand?”, 73% of consumers said “product sample.” So, […]

6 Unexpected Trends for Restaurant Growth

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The end of 2016 means industries are putting out their trend reports for the upcoming year. Usually these lists are anything but surprising. In fact, depending on your industry and periodical of choice, this year’s report may look nearly identical to the one you were reading 12 months ago. The best part of scouring trend […]