Blog Category Archive

Apple Bets on Third Placemaking

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During Apple’s annual iPhone launch event this week, in addition to stunning promo videos and an introduction to their brand-new headquarters, the company also announced their intention to overhaul their retail design and rename hundreds of stores “Town Squares.” “We don’t call them stores anymore, we call them town squares,” said Angela Ahrendts, Apple’s senior […]

5 Core Values at the Heart of our Innovative Process

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The Boxman Studios Core Values are the yardstick for everything we do. We hire and fire based on them. We paint our walls based on them. We make our decisions with these values in mind, because this is who we are, as employees and as people. At Boxman Studios we are… Passionate, Dedicated, Hungry for […]

What Should You Know About Third Placemaking?

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This story begins like any other, with an evil machine that has gained consciousness and seeks to destroy humanity as we know it. Only the machine isn’t a big, scary, Arnold-shaped android, but rather an algorithm that changes the way we make purchases. This tech isn’t inherently evil or dangerous, but it does give people […]

Bodega: Intentional Design

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Innovation isn’t about a single life-changing idea. Sometimes it’s more about piecing together the parts of your craft or business that work well, in a totally new and different way. As our New Product Development team continues to develop the Kinetic Series, we rely on intentional design to make these structures the most useful, beautiful, […]

How to Apply Experiential Learning in Event Marketing

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If you want to create compelling events that develop authentic connections between your audience and your brand, you may want to consider experiential learning techniques. Exploring how people learn about your brand, and the role you play in that process is the first step in generating a global experiential marketing campaign. Experiential learning techniques divide […]

What the Smell?

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Experiential marketing is a funny beast. You spend countless hours planning how you want the event to look and feel. Your agency has worked tirelessly (sometimes with a host of other agency partners piled on top) to develop a well-rounded immersion experience. Did you think your job was finished? It’s not. Experts are calling for […]

Quick Tips for your Temporary Kitchen

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If you’re planning a renovation project for your food service concept, listen up! You’re concerned about shutting down for too long. You’re worried about laying your employees off or missing potential revenue. When you can’t or won’t temporarily shut down your business, a temporary kitchen is imperative. Below are some best practices for starting your […]

Is it legal? Is it Safe?

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Sure, the questions are simple enough, but addressing these issues from the very start could determine exactly which direction your project is headed. Failure to do so, and It could be the differentiator between a wildly successful campaign and a complete PR disaster. Intermodal containers are originally designed for transporting cargo, but the moment it […]

4 *Slightly* Complicated Steps for Installing Green Walls

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Repurposed shipping containers are often linked to sustainability and green initiatives for businesses and homes. As environmentally conscious building methods become more popular, so do community features like rooftop gardens, hydroponic installations, and Green Walls. Also known as vertical gardens and living walls, a green wall is partially or completely covered in living greenery and […]

4 Simple Marketing Lessons for Startup Businesses

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These days, start-ups are trending for good reason. The fun, entrepreneurial environments get people excited, but creating a new business can feel daunting without a vision or direction for the future. There are a lot of moving pieces, and the path to success is a sky-high tightrope walk. Here are a few lessons start-up businesses […]