Blog Category Archive

An Appetite for Lighting

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Imagine walking into your favorite resturant for the first time.   What was your first impression? What did you see? A majority of our first impressions are largely based off sight and visual elements. Elements as simple as lighting can greatly factor into how we view and judge a company’s brand personality.   The goal of creating a brand personality is to connect with your customers. It’s about turning a company that can often come […]

Why Use A Shipping Container Restaurant?

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Shipping container restaurants are blowing up this year. Thanks to the industry’s evolving climate, elevated food quality, improved dining experiences, and increased consideration for convenience, restaurant groups are ripe for big innovations not only in the cuisine, but the location and venues themselves. We’ve seen a major influx in proprietors wishing to update their model, […]

How Social Media is Changing our Visual Landscape

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North Davidson Street, fondly called ‘Noda’ by Charlotte residents has long enticed tourists and locals to its small shops, local brews, and vibrant streets. The neighborhood’s website warmly greets visitors with this message, “Welcome to NoDa.org. NoDa is Charlotte’s historic arts and entertainment district – a neighborhood where the people are as diverse as the […]

How Porsche Used Containers to Take Fans on an Emotional Journey

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Experiences are difficult to quantify and replicate because they are, by nature, so singular. An experience only happens once, between one person and (in this case) one brand. That’s why experts and bloggers are forced to speak in generalities and platitudes. Boxman Studios sees remarkable experiences brought together through intentional use of design and space […]

Trade-Up Trade Shows

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We just returned from SGIA 2017 with our awesome client, Piedmont Plastics! While the trade show was a hit and we walked away with new connections and stellar ideas, we couldn’t help but notice the divided feelings in the room. On one side you have the sales team, freshly flown in from their respective homes […]

The Business Case for Containers in Temporary Retail

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Retail is undergoing a transformation. Containers offer unprecedented value in the industry! Speed to Market Fast is our comfort zone. Permanent, stick-built construction can’t even touch our times. Their pace is no surprise when you consider the time wasted for change orders, weather, theft, and sluggish workplace. But even in the event world, where quick […]

Shipping Containers at CLT Race for the Cure

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Next week, Boxman Studios will partner with Print Path, Hunter Towing, and Clif Bar to benefit the Susan G. Komen Race for the Cure to be held October 7, 2017.   For the first time, Race for the Cure will be held in uptown Charlotte, winding through closed streets and past our city’s historic monuments and art installations. Located at the corner […]

Are You Really a “Pop-Up” Kind of Brand?

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Pop-up shops are going to be flooding our streets, malls, and recently vacated retail spaces in the next few weeks. Small boutiques and online establishments are traditionally the proprietors of these mobile vendor booths. This year, however, larger brands with bigger goals are taking notice. But there’s one problem. What does your mind conjure up […]

Apple Bets on Third Placemaking

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During Apple’s annual iPhone launch event this week, in addition to stunning promo videos and an introduction to their brand-new headquarters, the company also announced their intention to overhaul their retail design and rename hundreds of stores “Town Squares.” “We don’t call them stores anymore, we call them town squares,” said Angela Ahrendts, Apple’s senior […]

5 Core Values at the Heart of our Innovative Process

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The Boxman Studios Core Values are the yardstick for everything we do. We hire and fire based on them. We paint our walls based on them. We make our decisions with these values in mind, because this is who we are, as employees and as people. At Boxman Studios we are… Passionate, Dedicated, Hungry for […]