Blog Category Archive

Charleys Philly Cheese Steaks

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Challenge  With nearly 600 locations across 46 states and 17 countries, Charleys Philly Steaks is one of the largest Philly Cheesesteak concepts in the country. Since their first space opened in 1986 near Ohio State University, they’ve rapidly expanded and can be found in university food courts, retail shopping centers and airports worldwide. While successful […]

Shipping Container Structure Trends for 2020

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As we sit on the cusp of 2020, it’s interesting to look back over the last decade and see how the container building industry has evolved. This time last year we reflected on what we thought some of the biggest shipping container business ideas would be for 2019. As we approach the new decade, what […]

5 Ways Shipping Container Construction Gets Your Business Open Faster

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Traditional construction is not known for being expeditious. Weather can wreak havoc on a construction schedule, labor shortages are common and delayed materials impact the schedule and budget. Here are five reasons shipping container buildings save time in the overall construction process, getting products to market an average of 30-50 percent faster than bricks-and-sticks construction. […]

How Brands Benefit from Election Activations

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When developing marketing and advertising campaigns, experts are looking to make authentic connections with their customers, communicate their value propositions, and motivate their audience to take action. One technique for building connections with an audience is to leverage special events or cultural changes to frame the brand in a certain light. These larger phenomena are […]

Temporary Cities: Teaching Us a Better Way to Build

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In today’s world of skyscrapers and monuments, it seems that most people will agree, bigger is better. Impressive buildings leave a more lasting impression, right? Traditional construction has drawn our iconic city lines and marked important changes in history and culture. It also raises some important questions. How does this mentality impact our earth and […]

11 Psychology Secrets Behind Exceptional Experiential Marketing Activations

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We’ve heard it argued that an experience with a brand has three phases. To start, a person has a first-hand experience with a brand. Second, they purchase an offering from that brand. And finally, the customer shares their experience with the product or service with others. Experiential marketing is powerful beyond other channels because it gives […]

This Krispy Kreme Store is a Masterclass in Experiential Design: Here are 7 Important Lessons.

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The Krispy Kreme just off Concord Mills Boulevard in Concord, NC has all the trappings of the doughnut shop we know and love. Their signature forest green, red neon fixtures, and iconic Krispy Kreme signage have all made an appearance.  But this isn’t the Krispy Kreme of old. Their first redesign in over a decade […]

Shipping Containers Outperform Modular Construction. Here’s how.

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Modular construction has gotten a bad rap. When you think of the building method, no doubt you’ll conjure up images of low-cost, low-quality homes that look hot off the cookie cutter. Something like this.     These structures don’t even touch the potential of modular construction. And when you use shipping containers in the off-site […]

How Much Do Shipping Container Restaurants Cost?

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Good question! The short answer is, “It depends.”   There is a wide range of solutions that can fall under the shipping container restaurant category, all with different requirements and corresponding prices. As with any restaurant build-out, it will be very important to work with a designer to determine the best solution for your business […]

5 Examples of a Shipping Container Light Show

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This April, we introduced you to one of our newest technology partners, G-SMATT America, a really cool company from South Korea. They have developed a special architectural-grade glass that uses embedded LED lights to create a window product that works as transparent glass and multi-media light displays which can include photos, motion graphic, interactive games, […]