Blog

Facebook RNC

The Intern’s Social Media Advice: Don’t wait for perfection to begin

in

When businesses start using social media to promote their concept, there’s a solid chance that they’ll experience some initial anxiety. Social media influencers and marketing gurus all give the same advice; “Be authentic.” It sounds obvious, but you might be surprised by how many struggle to share the raw, genuine content that speaks to followers. […]

Ride-Hailing Apps Can and Should Provide Better Experiences for their Drivers

in

As they continue their hyper-growth track, ride-hailing applications will continue to focus on acquiring customers. The companies, like Lyft and Uber, play a delicate game of supply and demand. As platforms that facilitate a two-sided marketplace (riders and drivers), these companies are suffering a chicken and egg problem. They need both riders and drivers for […]

4 Benefits Of Shipping Container Pop Up Retail Space

in

This post was originally published on 7/8/2013. Due to its popularity, it was updated with new information on 4/3/2018.   Nike designed a repurposed shipping container (pictured above) to reach its lacrosse market, making 38 stops in 52 days across the U.S. Pop up retail has become trendy. Retailers aren’t waiting for customers to find them […]

Striking a Balance with Events and Social Media

in

We can’t deny the importance of social media, especially when paired with experiential marketing. Thanks to larger audiences, meaningful connections, and real-time data, we have a deeper understanding of what it takes to pull off a successful event. On the other hand, these might not be enough. An absurd amount of content gets uploaded online […]

How are Modified Shipping Containers Priced?

in

This post was originally published on 8/24/2014. Due to its popularity, it was updated with new information on 3/14/2018. If you’ve found this blog, chances are you’re researching the process for buying a modified shipping container. This isn’t the first article you’ve read about shipping container architecture (or maybe it is), so you probably already […]

The Basics: Experiential Marketing with Shipping Containers

in

In this article we will explore:  What is Experiential Marketing? Why does Experiential Marketing Work? Where should you activate Experiential Marketing? How to Start Experiential Marketing with Shipping Containers. Examples of Experiential Marketing with Shipping Containers.   What is Experiential Marketing? Experiential marketing is a strategy to engage new and potential customers. Historically, marketing campaigns have […]

Guide: Capture Event Videos Like a Pro

in

As the saying goes, a picture is worth a thousand words. But what about a video? Shareable video content is a great tool you can utilize to promote your next event. Visual consumption continues to outperform text-based posts and shows no signs of slowing down. Yet some are still hesitant to give it a try. […]

Meet Ian, our New Intern!

in

 My name is Ian, and I’m the new sales and marketing intern here at Boxman Studios. In addition to learning the ins and outs of the business, I’ll help create some awesome videos that show what Boxman is all about! I thought it would be fun to document my first impressions now and use them as a comparison at the end of […]

Great Shipping Container Restaurants Start with Great Mobile Kitchen Design

in

This post was originally published 1/19/2015. Due to its popularity, it was updated with new information on 2/7/2018.   How do you design a kitchen in a big steel box? The same way you design any building or interior: with your goals and objectives top of mind. What do you need it to do for […]

The Surprising Way Shipping Containers Could Improve Your Amazon Experience

in

There’s something big happening in the trucking and logistics industry. Drivers, the group of people responsible for nearly all of on-ground shipping and delivery are about to become much less productive. Today, our Logistics Director spoke to the whole team about the legal changes made by the DMV and how they will affect the shipping […]