Blog

Facebook RNC

Getting A (Virtual) Reality Check

in

Ground-breaking technology nearly always causes a stutter-step in the business world. Everyone knows it will change the game. Everyone knows it can make their business money, but no one is quite sure how. That’s the beauty and the curse of advancements in consumer-facing technology. People love it. It makes their lives easier, fuller, or more […]

Finding the right vendor for your project

in

Before you tackle a big project, address a problem, or make a decision, you always want to have the full story at your disposal. One classic, tried-and-true way of getting said story is by answering the five W’s; who, what, when, where, and why. Each of these W’s are important considerations, but when it comes […]

Curating Food Experiences

in

Consumers aren’t just looking for a meal these days. When they visit your establishment, chances are they have an appetite for an experience. You’ve probably heard some of this rhetoric coming out of the industry. Rising prices, shrinking wallets and increasingly competitive markets mean successful restaurateurs are becoming hyper aware of their need to differentiate. […]

An Open Letter from CEO, David Campbell

in

When you’re part of a burgeoning industry, you always want to hear stories of success and celebration. An article was published early last week, highlighting another company and their latest restaurant project in Long Island, NY. While Boxman Studios supports all professionals in the industry, this article contained some misleading statements that aren’t indicative of […]

Experiential Marketing to Attract Millennials

in

Millennials have gotten a bad rap. They’re recognized for being lazy, narcissistic, and entitled selfie-lovers by older generations, even though this isn’t always the case. However you feel about the generation, millennials will continue to be key influencers for your business. Targeting them with experiential marketing is a smart move. Here’s why. Millennials are one […]

Back to Basics: Modular Construction and Why It Matters

in

First, what is it? Well, modular construction occurs when pre-engineered units are delivered to a site and assembled together as large components of a single building. Modular construction is so popular because of how much time you can save from start to finish. Building off-site uses the same materials, designs, codes, and standards, as traditional […]

Back to Basics: Re-purposing Shipping Containers

in

Shipping containers, also known as intermodal containers, are large metal boxes made to house goods as they are transported by land or by water. They commonly come in lengths of 20 feet or 40 feet but there are containers as short as 8 feet or as long as 56 feet. A typical container measures 8 […]

4 Trends Impacting Global Food Industry

in

Restaurants are an ever-evolving business. As you grow and change, you may find that you’ll need to adjust your menu, layout, brand, or business practices to stay at the top of your game. Tides started shifting for many industries earlier this year, and food service is no exception. What trends are moving the needle in […]

Lessons Learned from April’s Caribbean Garbage Fyre

in

In a legal complaint obtained by Rolling Stone, the suit claims that “this outrageous failure to prepare, coupled with Defendants’ deliberate falsehoods in promoting the island ‘experience,’ demonstrates that the Fyre Festival was nothing more than a get-rich-quick scam from the very beginning.” The festival’s lack of adequate food, water, shelter, and medical care created […]

Foodies Listen When Restaurants Take a Position

in

Commonly referred to as manifesto marketing, the idea that businesses should hold rigid beliefs and take a stance on issues was notably introduced by Simon Sinek. He believes that people don’t buy what you sell. They buy why and how you sell it. The goal is to attract a group of like-minded customers that develop […]