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Rebranding The C-Store

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For decades, convenience stores have been the champions of their own demise. Known for walls stocked with smokes, sodas kept cold behind frosty glass doors, and pre-packaged snacks, C-stores needed some help. Good for emergencies and not much else, the no-frills retail environments were OKAY for a quick stop while pumping gas. But, in this […]

Innovating for Wait Times

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True innovation happens when opportunity is met with creativity. And retail is missing an opportunity. Think about any time you’ve been to a store in the last six months. What was the best part? What was the worst? Unless there was some magnificent mess-up on the part of the store, chances are the worst part […]

Leveraging your Container Restaurant’s Small Footprint

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In the restaurant biz, location is a big factor. So, what happens when your perfect location is too small or too expensive to fit a full-size restaurant? Do you sacrifice a prime plot with tons of foot traffic for a larger space and less turnover? Common language in the industry would suggest that small is […]

Experiential Marketers Need Good Vendors

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Boxman Studios acts like a partner. We’re dedicated to guiding you through your build, helping you make informed decisions, and making sure you get the value out of your container space. The partnership mentality makes us a great vendor, and it means we know what to look for when searching for our own vendors. Here […]

The Art of Retail Experience and Engagement

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When you think about cultivating more sales and more loyal customers for your retail business, what comes to mind? Do you think about building an audience through social media? Do you think about increasing sales and special deals? Do you think about loyalty programs and point systems? These interactions add up to customer engagement, but […]

4 Important Questions for Mobile Kitchen Design

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The first step in the design and build of a container restaurant is research. And the start of research is knowing the right questions to ask. We’ve been at the forefront of shipping container kitchen design, and we’re dedicated to making sure you are fully informed and prepared for the process. Begin by answering these […]

Giving Exhibits an Experiential Twist

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Trade Shows are already an integral part of many marketing plans. When 67% of all attendees represent a new potential customer for exhibitors, why wouldn’t they be? That number is respectable, but what if it isn’t enough? Enter experiential. According to EventTrack, 98% of attendees feel more inclined to purchase after attending an experiential activation. […]

Co-Creation for Retail

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Marketing circles have been discussing it for a while, but now co-creation is starting to make its way into retail stores. Experts predict it will shape the future for shopping and for retail experiences. Learn more about retail’s new symbiotic strategy. Defining Co Creation for Retail Co-creation is the process by which a customer, or […]

Measuring for Event ROI

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Brands are looking for better ways to justify spending and to see a return on investment. You must prove that your campaigns are worth their assigned budget, and that they produce results. Your clients need a number. Why did the campaign work? How do we know? Amazing creative and show-stopping experiences are nice, but the […]

5 Questions to Answer when Interviewing Experiential Agencies

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Collaborating with an agency is a smart way to save precious time and marketing dollars. You already know you need to focus more effort on experiential campaigns, but you have no idea where to start, or how to show measurable return. Experienced agencies can offer tons of advice and expertise that you need, but how […]