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Co-Creation for Retail

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Marketing circles have been discussing it for a while, but now co-creation is starting to make its way into retail stores. Experts predict it will shape the future for shopping and for retail experiences. Learn more about retail’s new symbiotic strategy. Defining Co Creation for Retail Co-creation is the process by which a customer, or […]

Measuring for Event ROI

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Brands are looking for better ways to justify spending and to see a return on investment. You must prove that your campaigns are worth their assigned budget, and that they produce results. Your clients need a number. Why did the campaign work? How do we know? Amazing creative and show-stopping experiences are nice, but the […]

5 Questions to Answer when Interviewing Experiential Agencies

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Collaborating with an agency is a smart way to save precious time and marketing dollars. You already know you need to focus more effort on experiential campaigns, but you have no idea where to start, or how to show measurable return. Experienced agencies can offer tons of advice and expertise that you need, but how […]

Designing for QSR Experiences

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Dining at home is becoming increasingly popular, as subscription brands and eat-at-home options grow into new markets. The increased competition for a place in America’s dinner-time plans means that quick serve restaurants are starting to rely on functional designs and great experiences to generate some traffic. Most brands have positioned for dine-in guests to generate […]

3 Practical Tips for Wayfinding

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Wayfinding is all about making spaces navigable. It’s an easy scenario to play out. You’re attending your first music festival. The grounds go on for a mile, your tickets are getting scanned and you’re famished from the long walk from parking lot to festival. How do you know where to go to find food? Do […]

Using Gamification to Make Experiential Fun

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A good customer experience means their expectations have been met, right? While this thought is seductive, it’s a briar patch that catches even the best experiential marketers. Experts suggest that the rapidly growing customer expectations for experience means that very soon even an “average” experience will be considered a negative. So, reworking your strategy should […]

Benefiting from Collaboration

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As the leading provider of kinetic architecture to experiential marketing, event, and agency clients we are 100% focused on designing, developing and deploying the highest standard and most customizable activations on the market. Thus, we use a sliding scale of price and collaboration. You determine how engaged you need us to be in the project […]

Why Pizza is Dominating Over Other Quick Serve Restaurants

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The new year is ringing in a little softer than most QSRs were anticipating. Changing tides around minimum wage legislation and labor relation standards are contributing to the uncertainty many food service groups are feeling. Though operation costs continue to skyrocket, consumers are holding onto their purse strings a little tighter than usual, and are […]

Look for us at the Sports Licensing and Tailgate Show!

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Boxman Studios is pleased to announce that our Sports Marketing and Events division will be attending the 2017 Sports Licensing and Tailgate Show at the Las Vegas Convention Center on January 17th and 18th.  We’ll help show fans who you are! We’re setting the stage for iconic experiences by creating spaces that integrate technology and […]

How the Landscape for Retail is Changing in 2017

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Retail trends are becoming more strategic, more data-driven, and more personalized. If you’ve been keeping up with retail news, you saw this coming. Omnichannel principals (developing seamless transitions between your digital and in-store experience) have been advancing steadily, so predicting and preparing for this continued trend will be the focus of retailers and marketing departments […]