Building Potential in Detroit
September 25, 2014
To the untrained eye, a shipping container looks like a big metal box. But to our team, we see vast potential. Particularly when it comes to using shipping containers to create functional spaces for human beings to engage, interact, and inhabit. That’s why when we were recently tasked to work with the team at Olympia Development to unlock the potential in Detroit’s downtown area as part of a new initiative dubbed “The District Detroit,” we were ecstatic.
The District represents a transformation of Detroit’s downtown that will connect new and existing parts of the community into walkable, livable, mixed-use neighborhoods. The area is bursting with entertainment and sports venues including Comerica Park, The Fox Theater, and the new home of the Detroit Red Wings.
Working hand-in-hand with Olympia and their strategic partners Lowe-Campbell Ewald, Barton Malow Company, Hunt Construction, and Street-Works Development, we helped create an immersive auditorium-like experience comprised of fifty-two shipping containers. Olympia launched the project on September 25 to inspire the public to imagine the potential of Detroit’s key neighborhoods – which are represented by branded containers thanks to a comprehensive campaign by Gyro Creative Group.
The containers create an iconic environment for occupants of the two hundred-foot diameter configuration via an immersive experience by the Detroit Red Wings, and art galleries with work by local artists.
This remarkable mixed-use project unlocks the potential of a historically innovative city while also impacting local jobs, the Detroit economy, and families from across the region who will utilize the space in the future.
To say that we’re proud of being part of The District Detroit project would be an understatement. It’s not every day that you get to help a great city realize its own potential.