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Heat Maps Changing How Retailers Analyze Customer Experiences

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E-commerce has done some amazing things for retail. Online shopping platforms allow for world-wide accessibility, omnichannel experiences, and best of all: analytics. The amount of information retailers can draw from your page views, click patterns, and buying habits is staggering. And now, physical retail stores can get a taste of profit-driving data, thanks to a […]

Common Myths about Shipping Container Kitchens

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Myth: Modular and container kitchens are usually lower quality. Truth: Because all of our kitchens are designed to be mobile, we use alternative materials to ensure safe passage and minimal damage to the kitchen’s structure, equipment, and finishes. While our materials are sometimes different than you may be used to working with, they are far […]

A Battle Like No Other

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Last weekend reminded us why there’s no time quite like college football time. Bristol Motor Speedway was completely transformed into a spectacle unlike any other. The inaugural rivalry game between the Tennessee Volunteers and the Virginia Tech Hokies was one for the books. And we couldn’t help but notice how much the Speedway transformation reminded […]

Online Retail Giant is moving in on Physical Locations

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Your biggest surprise this fall isn’t going to be running into holiday displays and pop-ups much earlier than expected, it’s going to be WHO is popping up. E-commerce giant and online shopping revolutionary, Amazon, will be setting up shop in a store near you this fall. Following their announcement to build physical bookstores in New […]

The Appeal of Short-Term On-Demand Retail

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The holiday season is right around the corner. Before you know it, the first jingle-bell-filled TV commercial will be airing and peppermint-flavored beverages will be in every coffee shop. So, now is a great time to think about your holiday retail endeavors. A viable option for many retailers during the holiday season is short-term on-demand […]

The QSR’s 5 Step Sustainability Action Plan

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If you avoided sustainability when it seemed like a fleeting trend, it’s time to rethink your policies. Customers are consistently choosing socially and environmentally responsible QSRs over their counterparts. The difficult part is knowing where to start. Below are five key elements in every successful sustainability action plan. Set clear, quantifiable goals Setting targets and […]

Boxman Studios is Ready for Battle

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The countdown to the first-ever Battle at Bristol is officially underway. With less than 10 days to go, Boxman Studios is excited to be able to participate in this year’s rivalry football game, with Tennessee taking on Virginia Tech. We will be hanging out in the Lady Equipment Co. parking lot chatting all things football […]

Next-Level Public Relations

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Gone are the days of boring press conferences and in-your-face PR stunts. Pop-up events are taking their place and achieving the experiential element that was missing from other avenues. Here are a couple of tips for embracing a PR pop-up event. Be intentional with your invites In the midst of planning for your big announcement […]

Part 2: Teens are Forcing Retailers to Rethink their Brand Experience

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Last week we posed a problem: mall-anchored retailers have lost their market share due to poor location, out-of-date styles, cheaper options at fast-fashion clothing-lines and brands focusing on experiences rather than products. With many major clothing brands claiming Chapter 11, teen-focused retailers are wondering, “What can I do to reverse the tide?” 1. Push for […]

3 Tips for Planning a Last-Minute Marketing Tour

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We all know how it goes: your client calls you up with a huge request that needs to be ready to go in 30 days. The panic sets in and your mind starts frantically turning. While the deadline is ambitious, you’re up for the challenge. Here are 3 tips for creating a last-minute marketing tour. […]