Blog

Facebook RNC

Using Gamification to Make Experiential Fun

in

A good customer experience means their expectations have been met, right? While this thought is seductive, it’s a briar patch that catches even the best experiential marketers. Experts suggest that the rapidly growing customer expectations for experience means that very soon even an “average” experience will be considered a negative. So, reworking your strategy should […]

Benefiting from Collaboration

in

As the leading provider of kinetic architecture to experiential marketing, event, and agency clients we are 100% focused on designing, developing and deploying the highest standard and most customizable activations on the market. Thus, we use a sliding scale of price and collaboration. You determine how engaged you need us to be in the project […]

Why Pizza is Dominating Over Other Quick Serve Restaurants

in

The new year is ringing in a little softer than most QSRs were anticipating. Changing tides around minimum wage legislation and labor relation standards are contributing to the uncertainty many food service groups are feeling. Though operation costs continue to skyrocket, consumers are holding onto their purse strings a little tighter than usual, and are […]

Look for us at the Sports Licensing and Tailgate Show!

in

Boxman Studios is pleased to announce that our Sports Marketing and Events division will be attending the 2017 Sports Licensing and Tailgate Show at the Las Vegas Convention Center on January 17th and 18th.  We’ll help show fans who you are! We’re setting the stage for iconic experiences by creating spaces that integrate technology and […]

How the Landscape for Retail is Changing in 2017

in

Retail trends are becoming more strategic, more data-driven, and more personalized. If you’ve been keeping up with retail news, you saw this coming. Omnichannel principals (developing seamless transitions between your digital and in-store experience) have been advancing steadily, so predicting and preparing for this continued trend will be the focus of retailers and marketing departments […]

What to Expect from Boxman’s Design Department

in

Why would someone use kinetic architecture to build their restaurant, retail space, or event venue? For the environmentally conscious, reusing shipping containers that would otherwise be left to rust is a more sustainable option. For the financial conscious, our expedited design and build process means that businesses can see more return quicker. For the innovators, […]

Happy Holidays from Our CEO, David Campbell

in

As 2016 ends and our team begins to ramp-up for the new year, today seemed like the perfect time to reflect on everything that we have accomplished, how we arrived here, and our plans for a very exciting future! First, I would like to acknowledge the entire Boxman Studios team and their families, our wonderful […]

Experiential Marketing Should Feel Like a Good Date

in

Like any good love story, the beginning of a marketing relationship should begin with “Once upon a time,” and a good first date. When you like someone and want to connect with them on a personal level you listen, learn, hold their attention, and meet in person- just like successful experiential marketing departments. Keep reading […]

Why is Experiential Marketing Important for Food Brands?

in

What obstacle do all B2C Food Service providers face? It is nearly impossible to convince someone to become a reoccurring customer of your product without an opportunity to try the food first. When asked by Sampling Advisors, “What would induce you to try a new product or brand?”, 73% of consumers said “product sample.” So, […]

C-Stores Revolutionize Online and Offline Retail

in

Wal-Mart is developing convenience stores offering free, same-day online grocery pickup. We’ve completely glazed-over this big-box evolution, in the wake of Amazon’s line-free hassle-free retail concept that’s recently been hitting the newswire. Much like a traditional convenience store, they’ll offer fuel pumps and keep on-hand inventory of grab-and-go items like sandwiches, coffee and more basic […]