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How Brands Benefit from Election Activations

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When developing marketing and advertising campaigns, experts are looking to make authentic connections with their customers, communicate their value propositions, and motivate their audience to take action. One technique for building connections with an audience is to leverage special events or cultural changes to frame the brand in a certain light. These larger phenomena are […]

Temporary Cities: Teaching Us a Better Way to Build

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In today’s world of skyscrapers and monuments, it seems that most people will agree, bigger is better. Impressive buildings leave a more lasting impression, right? Traditional construction has drawn our iconic city lines and marked important changes in history and culture. It also raises some important questions. How does this mentality impact our earth and […]

11 Psychology Secrets Behind Exceptional Experiential Marketing Activations

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We’ve heard it argued that an experience with a brand has three phases. To start, a person has a first-hand experience with a brand. Second, they purchase an offering from that brand. And finally, the customer shares their experience with the product or service with others. Experiential marketing is powerful beyond other channels because it gives […]

This Krispy Kreme Store is a Masterclass in Experiential Design: Here are 7 Important Lessons.

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The Krispy Kreme just off Concord Mills Boulevard in Concord, NC has all the trappings of the doughnut shop we know and love. Their signature forest green, red neon fixtures, and iconic Krispy Kreme signage have all made an appearance.  But this isn’t the Krispy Kreme of old. Their first redesign in over a decade […]

Shipping Containers Outperform Modular Construction. Here’s how.

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Modular construction has gotten a bad rap. When you think of the building method, no doubt you’ll conjure up images of low-cost, low-quality homes that look hot off the cookie cutter. Something like this.     These structures don’t even touch the potential of modular construction. And when you use shipping containers in the off-site […]

How Much Do Shipping Container Restaurants Cost?

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Good question! The short answer is, “It depends.”   There is a wide range of solutions that can fall under the shipping container restaurant category, all with different requirements and corresponding prices. As with any restaurant build-out, it will be very important to work with a designer to determine the best solution for your business […]

5 Examples of a Shipping Container Light Show

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This April, we introduced you to one of our newest technology partners, G-SMATT America, a really cool company from South Korea. They have developed a special architectural-grade glass that uses embedded LED lights to create a window product that works as transparent glass and multi-media light displays which can include photos, motion graphic, interactive games, […]

Developers Should Know These Four Foundational Beliefs that Drive Third Placemaking

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To start, Third Placemaking is a concept we’ve developed at Boxman Studios to codify how spaces can be designed for both commerce and community building. The term is a meeting point between a marketing concept: Third Place, and an architectural concept: Placemaking. Third place is a marketing theory that suggests people spend most of their […]

You Want to Use a Pop Up for Market Testing- Here’s Why

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Market testing is the process that a business uses to test a product or service in a new market. Usually, that means a new location. Whether you’re an entrepreneur looking to get your idea off the ground, or an established brand expanding into new markets, there are big financial risks associated with growth. Market testing […]

This traveling restaurant will make you want to pack your bag and cook out of a shipping container.

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The idea of a traveling restaurant is cool. Before starting Boxman Studios, our own CEO even ideated around a seasonal oyster bar that would move between Charleston and the Florida Keys. But starting a new business is scary, especially when it’s around a totally new idea, in an industry where your location and brand awareness […]