As we wind down a busy Spring and Summer here at Boxman Studios, we’re kicking off a busy Fall with the Democratic National Convention right here in our hometown of Charlotte, NC. We are going to be well-represented for the event, but, because our containers are part of other exhibits, you won’t see our branding anywhere on them. So, as a way to generate a little brand presence during the DNC, we’ve created a contest.Read More »
While we were in New York on the Lay’s “Do Us A Flavor” activation working with The Marketing Arm recently, we hired a photographer to do a time-lapse of our build, which took place in the overnight hours in Times Square. To read more about this amazing build for Lay’s, click here.
Read More »
Boxman Studios, the recognized leader in immersive branding via modified shipping containers, working with experiential marketing agency The Marketing Arm, helped Lay’s, the world’s largest food brand, launch their ‘Do Us A Flavor” campaign last week in New York City. It was the first-ever popup retail endeavor for the brand.Read More »
Things just got really cool. Earlier this summer we were approached by experiential marketing agency Javelin, Inc., to help launch the Samsung Galaxy S III Experience across America. And earlier this month, we did. Boy, did we ever.Read More »
With the advent of smartphones and their apps, technology is finally catching up with humans being mobile creatures. We never sit still or stay in one place. And now, thanks to technology, we can share our experiences with each other from virtually anywhere.Read More »
Just do it. When you hear these three little words, you think about one thing – Nike.Read More »
Sustainability. It’s a concept that has served as the foundation for our company. And as we grow, we continue to attract brands that share in the idea of sustainability as a core business model. Earlier this month we teamed up with innovative agency Action Marketing, of Boulder, to help Ford launch their “Go Further” Tour – utilizing our signature modified shipping containers.Read More »
On April 16, 2012, 27,000 people ran in the Boston Marathon. 27,000 people who had the desire and dedication to train for years to compete in a 26.2 mile footrace on Patriots Day in Boston. So how does an athletic apparel brand match the heart, versatility, and endurance of those runners? They make them feel exclusive. For four days leading up to this year’s Marathon, adidas – the exclusive outfitter of the Boston Marathon – literally set up shop in the heart of Boston at Copley Square with a pop up retail store.
Pop-up retail may not be a new idea but it does seem to be a trend that is gaining momentum. In the past, major retailers and other B-to-C companies have traditionally spent significant resources on in-depth research and economic forecasting to determine where they should consider opening new brick-and-mortar store locations. Lately, however, more and more well-known brands are realizing that they can take their shopping environments directly to their prospective customers.Read More »