Sustainability. It’s a concept that has served as the foundation for our company. And as we grow, we continue to attract brands that share in the idea of sustainability as a core business model. Earlier this month we teamed up with innovative agency Action Marketing, of Boulder, to help Ford launch their “Go Further” Tour – utilizing our signature modified shipping containers.Read More »
On April 16, 2012, 27,000 people ran in the Boston Marathon. 27,000 people who had the desire and dedication to train for years to compete in a 26.2 mile footrace on Patriots Day in Boston. So how does an athletic apparel brand match the heart, versatility, and endurance of those runners? They make them feel exclusive. For four days leading up to this year’s Marathon, adidas – the exclusive outfitter of the Boston Marathon – literally set up shop in the heart of Boston at Copley Square with a popup retail store.
Pop-up retail may not be a new idea but it does seem to be a trend that is gaining momentum. In the past, major retailers and other B-to-C companies have traditionally spent significant resources on in-depth research and economic forecasting to determine where they should consider opening new brick-and-mortar store locations. Lately, however, more and more well-known brands are realizing that they can take their shopping environments directly to their prospective customers.Read More »
Given the current price of oil and the massive quantity of fuel it takes to criss-cross the United States, not to mention the expenses associated with sending staff across the country, brands are using more intimate, local displays to engage consumers.Read More »
Made from five modified 40-foot shipping containers, our 3,000 square foot structure for Google at TED included viewing areas, a cafe, games and more.Read More »
When your business model is repurposing discarded shipping containers – everything’s a custom job. Back in 2009 when we launched our company, there was no blueprint on how to turn 20′ metal containers into hip, green hospitality suites.Read More »
In the past, Event Marketing was all about how far big brands would be willing to go to have the most impact and touch the most people. But 2012 will be the beginning of an era when brands seek to be more nimble with multiple touch-points.Read More »
Our top secret custom build is top secret no more. Last fall we were tasked by Red Bull to create a mobile convenience store that they could move around the country to serve their biggest clients.Read More »